Should your Heard Bleed for Partho? Posted on 18 Jan,2021 | under MEDIA Yes, it should. On purely humanitarian grounds. We want him to get better, go through the legal process and tell us exactly what happened

Amit Sinha joins India TV as VP – Strategy & Research Posted on 18 Jan,2021 | under MEDIA He was last with TV Today

ABP Asmita celebrates 5th anniv Posted on 18 Jan,2021 | under MEDIA The ABP Network-owned channel has, as per a communique, a reach of 35 mn viewers in the Gujarat market. (Source BARC, TG- 2+, Mkt- Gujarat/DD/DN, Jan-Sep’20, Cume Reach.)

Return of ground-level event in A&M: IAA Retrospect and Prospects in Delhi Posted on 18 Jan,2021 | under ADVERTISING This will be IAA India’s first physical event after lockdown

Classplus launches campaign with Sourav Ganguly Posted on 18 Jan,2021 | under MARKETING The campaign was conducted in collaboration with Option Designs

Zydus Wellness consolidates media mandate with Wavemaker Posted on 18 Jan,2021 | under MEDIA Wavemaker India has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch

Das ka Dum with Dr Bhaskar Das | Over the years, one has indulged in a lot of conversation with people which could be well-described as ‘loose talk’. And now there’s this fear that it could well leak. How does one prevent oneself from not getting exposed and embarrassed? Posted on 18 Jan,2021 | under COLUMNS Long question. Short answer. And that’s what makes interacting with BD such a pleasure. He just simplifies things, and clears the cobwebs in our head. Without any further ado, here’s Das ka Dum by Dr Bhaskar Das. Read on…

IDFC First launches CSR campaign on Mental Health Posted on 15 Jan,2021 | under MARKETING The campaign will culminate in a two-day virtual festival

Dentsu merges iProspect and Vizeum Posted on 15 Jan,2021 | under ADVERTISING Meanwhile, Carat and Dentsu X clients will continue to access digital performance services through the Dentsu Media Scaled Services

Enterprise Ireland hires Kaizzen for PR Posted on 15 Jan,2021 | under MEDIA Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets

Das ka Dum with Dr Bhaskar Das | And we’re already half-way into the first month of 2021. Any thoughts on how it’s going? Posted on 15 Jan,2021 | under COLUMNS Simple question. Straightforward answer. Let’s hear it from Dr Bhaskar Das in the January 15, 2021 edition. Read on…

Ratings Row: It may Finally be the Time for ‘Less is More’ Posted on 15 Jan,2021 | under COLUMNS The television industry should take part of the blame for the soup it finds itself in, writes Shailesh Kapoor