Rajkummar Rao roped in as brand ambassador of Lendingkart Posted on 23 May,2022 | under MARKETING TVC conceptualised by Contract Advertising

Das ka Dum with Dr Bhaskar Das | The favourites tumbled out, newbies are shining. Takeaways or lessons from the IPL 2022 held thus far? Posted on 23 May,2022 | under COLUMNS We love doing it with festivals and assorted observances so why not ask our Wizard with Words to give us his learnings from the performance (or lack of it) in IPL 2022?! Here’s Dr Bhaskar Das in the May 23 edition of Das ka Dum. Read on…

The curious case of self-regulation Posted on 23 May,2022 | under MARKETING Either ASCI gets a mandate to take tough measures, or remove the loopholes or let an outside body with enough powers step in, writes Vikas Mehta

New Cred ad stars Ravi Shastri Posted on 23 May,2022 | under MARKETING The film was produced by EarlyMan Films and Karan Malhotra composed the music for the film

Madison wins Media AOR of Ki Mobility Posted on 20 May,2022 | under Ad Agencies  The agency will handle the traditional media and digital media mandate for the client including TV, print and online video media buying and planning. The account was won in a multi-agency pitch

Optiminastic forays into entertainment Posted on 20 May,2022 | under NEWS With 4Dots Production…

As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally: DoubleVerify report Posted on 20 May,2022 | under NEWS Brand safety violations also decreased for the 2nd year in a row, notes the report

Topics that kept readers engaged in April 2022: Taboola Posted on 20 May,2022 | under ADVERTISING Although Taboola is often considered adversely impacting the user experience, it offers much-need advertising dollars to publishers, and guess that’s what matters

Genre by Genre… Tumbling of the Telly Posted on 20 May,2022 | under COLUMNS While at an overall level, TV has managed to hold its place under the sun, not all television genres have managed this equally, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | Is Meta going to be the Maata for all of us in A&M? Since you’ve embraced the ‘verse, any advice to lesser evolved folks on the concept and applicability? Posted on 20 May,2022 | under COLUMNS Meta, maata… a forced play on words indeed. But, it’s a Friday, and we’re allowed to loosen up sometimes. Here’s Dr Bhaskar Das in the May 20 edition of Das ka Dum. Read on…

Ranjona Banerji: Twitter, Musk and TOI: who do you believe? Posted on 20 May,2022 | under COLUMNS “But for TOI to try and compare itself to Twitter while pushing for its own credibility is a laugh,” writes Ranjona Banerji

Brooke Bond 3 Roses collaborates with CSK for new TVC Posted on 20 May,2022 | under MARKETING Launches ‘Idhu Namma campaign’