Das ka Dum with Dr Bhaskar Das | For the benefit of those who weren’t at Goafest, the primary takeaway from the three days? Posted on 09 May,2022 | under COLUMNS A soft question, one may say, but this is for the benefit of those who couldn’t (or didn’t want to) make it. From the one and only Dr Bhaskar Das in the May 9 edition of Das ka Dum. Read on…

Indrani Sen: Tuning into Podcasts Posted on 09 May,2022 | under COLUMNS Since August 2020 when she wrote on podcasts, it appears the podcast market has done remarkably well in India, writes Indrani Sen

Vikas Mehta | #AdsOnIPL: Why to make a song and dance about it? Posted on 09 May,2022 | under ADVERTISING There is no escape from celebrities in the various ads on IPL coverage on telly, writes Vikas Mehta

Goafest 2022 ends with some partying, a new Creative Agency winner & some stars in the house Posted on 09 May,2022 | under Ad Agencies The Leo Burnett Group was Creative Agency, Famous Innovations was runner-up

India TV gets Republic’s Priya Mukherjee as Group Prez – Network Development Posted on 07 May,2022 | under NEWS Mukherjee will be driving India and International Distribution for Linear TV and OTT. 

Media & Publisher Abby Winners Posted on 06 May,2022 | under ADVERTISING A total of 15 Publisher ABBYs and 87 Media ABBYs were presented

Hindware new TVC with IPL squad Posted on 06 May,2022 | under MARKETING The new TVC features Shikhar Dhawan, Mayank Agarwal and Liam Livingstone from the IPL squad

Kartik Aaryan in Manyavar ad Posted on 06 May,2022 | under MARKETING The film throws light upon the Manyavar groom, who is ready to take equal responsibilities for his new relationship

Das ka Dum with Dr Bhaskar Das | Since cricket is all about paying huge monies for rights, do you see a variant coming in soon where monies will go down if an x team doesn’t get to the finale. For instance, if there’s no MI-CSK semi/finale…? Posted on 06 May,2022 | under COLUMNS It may seem like an outlandish suggestion as you read this, but you never know how and where the sponsorship dynamics change. Here’s Dr Bhaskar Das in the May 6 edition of Das ka Dum. Read on…

It’s Goafest time again… Posted on 06 May,2022 | under ADVERTISING Day 1 saw the Media & Publisher Abby. Mindshare bagged the Media Agency of the Year title

Ranjona Banerji: Sedition – a draconian tool used to suppress media… Posted on 06 May,2022 | under COLUMNS Unfortunately, this tool is used by governments of all political persuasions, writes Ranjona Banerji

Aamir Khan stars for Vedantu TVC Posted on 05 May,2022 | under MARKETING To launch Vedantu’s Ai-Live augmented interactive technology offering