Scanning the Indian Pay TV Market Posted on 19 Apr,2021 | under MEDIA Given its multi-lingual presence, the Indian Pay TV market is highly fragmented, writes Indrani Sen

ZeroZero Creative films new TVC for Haier Posted on 19 Apr,2021 | under MARKETING Titled ‘Mushkil vs Aasaan’, the ad focuses on UVClean Pro Air Conditioners

Vigor Media Worldwide bags PR mandate for Ruchira Green Earth Posted on 19 Apr,2021 | under MEDIA To strengthen its leadership position in the industry

Madison wins Media AOR for Lifestyle & Spar Posted on 19 Apr,2021 | under Ad Agencies The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru

Magicpin takes on Cred in latest ad Posted on 19 Apr,2021 | under MARKETING Actor Vijay Raaz goes head to head with Cred’s high-octane celebrity campaign

82.5 campaign for ABP Nadu Posted on 19 Apr,2021 | under NEWS The Ogilvy group agency handled the creative mandate

Star India retains Pro Kabaddi League rights Posted on 19 Apr,2021 | under MEDIA Mashal Sports concludes first Media Rights Auction

Kalyan Jewellers campaigns for wedding season Posted on 19 Apr,2021 | under ADVERTISING Launches ‘Muhurat’ jewelleries

Shailesh Kapoor: IPL 2021: Cricket without Controversy Posted on 16 Apr,2021 | under COLUMNS With more people at home and the possibility of disruption in primetime content on GECs because of shooting restrictions, IPL 2021 is likely to be one of the most-watched seasons too, writes Shailesh Kapoor

Bhima Jewellers: Simply Pure as Love or…? Posted on 16 Apr,2021 | under NEWS The brand has taken a leap of faith with the ad around a transwoman, and we can expect a lot more from it, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | Given the fresh virus wave, the fear and the lockdowns/temp lockdowns all over, do you think there will be another negative backlash on adspends and the economic climate as well? Posted on 16 Apr,2021 | under COLUMNS We are genuinely troubled with the way the Covid pandemic is spreading, and we are more concerned how it will impact the media economy. So we turned to Dr Bhaskar Das for his views, and here’s it in the April 16 edition of Das ka Dum series. Read on…

9X Media elevates Kanan Dave to business head of SpotlampE Posted on 16 Apr,2021 | under MEDIA To help grow the music landscape further