UpGrad appoints Rakesh Raju as Director of Brand Marketing Posted on 01 Jul,2022 | under MARKETING To formulate go-to-market strategies

Colors to launch ‘Khatron Ke Khiladi 12’ Posted on 01 Jul,2022 | under MEDIA To be hosted by director Rohit Shetty and Thums Up as sponsors

Kohli jigs in Go Digit Insurance film Posted on 30 Jun,2022 | under MARKETING Celebrates the insurer’s robust growth

Trailer unveils expansion strategy Posted on 30 Jun,2022 | under NEWS Tamagna Ghosh appointed MD + Gina Grosso as SVP of Global Production

Rhiti Group partners with Stanvee Posted on 30 Jun,2022 | under NEWS To build brand and public profile

FoxyMoron appoints Aditya Mehra as Creative Director – South Posted on 30 Jun,2022 | under MEDIA He will lead the creative operations for the agency’s South clientele

Kantar Multichannel Brand Impact study released Posted on 30 Jun,2022 | under NEWS Finds Native Videos ads boost brand awareness by 26% as part of larger media mixes

Rishi Negi is Endemol Big Boss Posted on 30 Jun,2022 | under NEWS To oversee the existing team, day-to-day affairs, and its productions

Das ka Dum with Dr Bhaskar Das | Given Softdrink brand Robinsons ending its 86-yr Wimbledon sponsorship, would you say brands could lose out by exiting long-standing sporting ties? Posted on 30 Jun,2022 | under COLUMNS We often quiz our Wizard with Words on international developments, as they could have some learnings for us in India. Like this one we asked Dr Bhaskar Das for the June 30 edition of Das ka Dum. Read on…

Shruti Pushkarna: Busted: 10 Myths & Clichés about Disability Posted on 30 Jun,2022 | under COLUMNS You are as guilty of promoting stereotypes, if you mindlessly promote them, writes Shruti Pushkarna

Brand Vijay is back! Posted on 30 Jun,2022 | under ADVERTISING The youth is on boiling point. The popularity of a Pushpa or a KGF is a signal of the mood of the nation, writes Avik Chattopadhyay

Monster.com drives inclusive workplaces for LGBTQ+ community Posted on 29 Jun,2022 | under NEWS To encourage overcoming workplace biases