Tonic Worldwide bags digital mandate for Waman Hari Pethe Jewellers Posted on 31 Jan,2023 | under ADVERTISING To grow business through integrated brand communication

Van Heusen teams up with Paytm for PartyNite Metaverse Posted on 31 Jan,2023 | under MARKETING A musical extravaganza called “Van Heusen Metaplay”

Sideways ropes in Swati Balani as Creative Head of Digital Posted on 31 Jan,2023 | under Ad Agencies To strengthen digital offering

Traitors for asking the tough questions? Posted on 31 Jan,2023 | under COLUMNS The collation of patriotism and support for a private sector company is the act of a highly insecure administration, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | It’s Budget Day tomorrow. Any last min wish from the Finance Minister that can see the media economy leapfrog? Posted on 31 Jan,2023 | under COLUMNS It’s an unfair question to ask a day before the Big Day, but, as we’ve said in the past, it’s sometimes not too unfair to be unfair. Without any further ado, here’s Dr Bhaskar Das in the January 31 edition of Das ka Dum. Read on…

Black White Orange licensing agent for Netflix Posted on 31 Jan,2023 | under MEDIA To manage brand consulting & licensing

Das ka Dum with Dr Bhaskar Das | In two days from now, the first month of the calendar year would be past us. If January 2023 is any indicator, what do you think the rest of the year will be like? Posted on 30 Jan,2023 | under COLUMNS Why do we ask forecast-type questions ever so often to our Wizard with Words. Coz he is a rare combination of a media professional who has feet firmly on the ground (superactive in the field with around five client calls a day), an academic and someone who has been part of Boardrooms for many years. Without any further ado, here’s Dr Bhaskar Das in the January 30 edition of Das ka Dum. Read on…

‘Recall of TV ads still the highest at 38%’ Posted on 30 Jan,2023 | under MEDIA 32% noticed ads on digital medium, notes an Axis My India CSI Survey

WT Kolkata creates new film for casual wear brand ONN Posted on 30 Jan,2023 | under MARKETING This is the second time agency has conceptualised a campaign for ONN

Aditya Birla Health Insurance unveils new brand campaign Posted on 30 Jan,2023 | under MARKETING Features real customers as brand ambassadors

ZMCL ropes in Mona Jain as CRO Posted on 30 Jan,2023 | under MEDIA To drive growth and revenue

Endemol Shine India & Planet Marathi get together for a biopic Posted on 30 Jan,2023 | under MEDIA Endemol debuts in regional cinema with this production