Madison wins Media AOR of Ki Mobility Posted on 20 May,2022 | under Ad Agencies  The agency will handle the traditional media and digital media mandate for the client including TV, print and online video media buying and planning. The account was won in a multi-agency pitch

Optiminastic forays into entertainment Posted on 20 May,2022 | under NEWS With 4Dots Production…

As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally: DoubleVerify report Posted on 20 May,2022 | under NEWS Brand safety violations also decreased for the 2nd year in a row, notes the report

Topics that kept readers engaged in April 2022: Taboola Posted on 20 May,2022 | under ADVERTISING Although Taboola is often considered adversely impacting the user experience, it offers much-need advertising dollars to publishers, and guess that’s what matters

Genre by Genre… Tumbling of the Telly Posted on 20 May,2022 | under COLUMNS While at an overall level, TV has managed to hold its place under the sun, not all television genres have managed this equally, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | Is Meta going to be the Maata for all of us in A&M? Since you’ve embraced the ‘verse, any advice to lesser evolved folks on the concept and applicability? Posted on 20 May,2022 | under COLUMNS Meta, maata… a forced play on words indeed. But, it’s a Friday, and we’re allowed to loosen up sometimes. Here’s Dr Bhaskar Das in the May 20 edition of Das ka Dum. Read on…

Ranjona Banerji: Twitter, Musk and TOI: who do you believe? Posted on 20 May,2022 | under COLUMNS “But for TOI to try and compare itself to Twitter while pushing for its own credibility is a laugh,” writes Ranjona Banerji

Brooke Bond 3 Roses collaborates with CSK for new TVC Posted on 20 May,2022 | under MARKETING Launches ‘Idhu Namma campaign’

Goibibo rolls out new campaign Posted on 20 May,2022 | under MARKETING To grab travel deals and offers including hotel vouchers

AC launches a multi-city campaign across South Posted on 20 May,2022 | under MARKETING Campaign executed by Connect OOH

Bikano offers ‘Maa ka Pyar, Maa ka Dulaar’ in new TVC Posted on 20 May,2022 | under MARKETING The ad is about Indians who reside away from home and crave wholesome homemade Indian food

Das ka Dum by Dr Bhaskar Das | Many global brands are employing TikTok for their campaigns to go viral. Like Sprite recently. Given the TikTok ban, is India Inc missing on an opportunity. Yes, there are homegrown short format players now, but not in the same league? Posted on 19 May,2022 | under DAS KA DUM The question is long and self-explanatory. So let’s hear it from Dr Bhaskar Das for the May 19 edition of Das ka Dum. Read on…