KwikFix Auto appoints Kodo Studio as creative agency Posted on 01 Jun,2023 | under Ad Agencies To redefine automotive marketing landscape

Dainik Bhaskar picks up Concept Posted on 01 Jun,2023 | under MEDIA The agency has been mandated to manage brand

Id8 Media Solutions wins mandate for Amore Gelato Posted on 01 Jun,2023 | under MEDIA To drive the strategy for the creative, digital and public relations

Does the media care about people with invisible disabilities like Multiple Sclerosis? Posted on 01 Jun,2023 | under COLUMNS On the occasion of World MS Day on May 30, Shruti Pushkarna spoke with Anjali Vyas, a young MS advocate

No more tobacco disclaimers needed on OTT, notes survey Posted on 31 May,2023 | under NEWS To mark World No Tobacco Day

KC Global Media & Prime Video launch Animax + GEM Posted on 31 May,2023 | under Digital The ultimate Japanese entertainment to India

Yes Bank refreshes brand identity Posted on 31 May,2023 | under MARKETING Created by McCann Worldgroup

ASCI’s updated advertising guidelines for education sector Posted on 31 May,2023 | under ADVERTISING Focus on students’ mental health and physical well-being

Sanjeev Kotnala: Momentary Brand Affinity – The Demise of Consumer Loyalty Posted on 31 May,2023 | under COLUMNS Consumers now select brands based on specific occasions or moments driven by personalisation, social media influence, and a desire for tailored consumer experiences, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | The last month of the first half of the year starts tomorrow. Anything you would like to see happening to give H1 a better look-and-feel? Posted on 31 May,2023 | under COLUMNS What’s your thinking on the question we’ve asked? Well, read the response by Dr Bhaskar Das in the May 31 edition of Das ka Dum and form your view. Read on…

TCS tops Interbrand Most Valuable Brands list Posted on 31 May,2023 | under MEDIA The technology sector has overtaken diversified industries as a leading contributor over the last decade

Macro factors impacting volatility in business… Posted on 30 May,2023 | under ADVERTISING … notes a marketers’ guide  by GroupM and MMA titled ‘Transform to Thrive’