Another wake-up call this R-Day Posted on 28 Jan,2021 | under Ad Agencies The Ambuja Cement commercial was no longer making sense. What made sense is the MTV and  GoldMedal electricals ads, writes Sanjeev Kotnala

Shruti Pushkarna: Disabled Lives Matter: Time to take a Cue from America Posted on 28 Jan,2021 | under COLUMNS And how! President Joe Biden included the disabled community in his campaign, like only one US President has before, writes Shruti Pushkarna

OMD ad turns to 1947 nostalgia for new Sony show Posted on 28 Jan,2021 | under MEDIA Its newspaper campaign brought back pre-Partition India for Sony Entertainment Television’s Kyun Utthe Dil Chhod Aaye

ET Now to warm up Canada Posted on 28 Jan,2021 | under MEDIA Enters distribution partnership with ECG broadcasters

Salloni Arora to think up marketing ideas for Soch Posted on 28 Jan,2021 | under MARKETING As Veep Marketing, she will work on expansion plans, dynamic product and assortment strategy, pricing policy and new marketing initiatives

Wondrlab rolls Big Bazaar’s R-Day campaign Posted on 28 Jan,2021 | under MARKETING Saurabh Varma’s Wondrlab conceptualised and executed the campaign for the  ‘Sabse Saste 6 Din’ campaign

FCB wins integrated mandate for Lakme & Elle 18 Posted on 28 Jan,2021 | under MARKETING The account was won following a multi-agency pitch

Das ka Dum with Dr Bhaskar Das | It’s been many months since the lockdown was lifted, but the English newspapers in the metros have still not fully recovered in terms of advertising? When do you expect things to improve for the metrowallahs? Posted on 28 Jan,2021 | under COLUMNS It’s a question a lot of people are asking. So we asked Dr Bhaskar Das the same. Presenting the Jan 28, 2021 edition of Das ka Dum. Read on…

Sanjeev Kotnala: Communication. What to Say v/s How to Say It Posted on 27 Jan,2021 | under COLUMNS The jury is divided on the question, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | Print. television or digital media — which media should one choose for a job in the business team, assuming all things are equal? Posted on 27 Jan,2021 | under COLUMNS Not an easy question to answer, esp in a Q&A series like this, but we asked our Wizard with Words the question nevertheless, given his vaaaast experience across media. Without further ado, here’s Dr Bhaskar Das says in the Jan 27, 2021 edition of Das ka Dum. Read on…

Rediff’s TVC for Parle on R-Day Posted on 27 Jan,2021 | under MARKETING Made by Rediffusion, the film highlights the ‘Son of the Soil’ legacy

Glance unlocks power of lock screen-based content Posted on 27 Jan,2021 | under MARKETING Its latest ad has a lineup of celebs from the world of fitness, sports and entertainment