Das ka Dum with Dr Bhaskar Das | As someone who is now zipping through the expressways of the Metaverse, what is your advice to marketers targeting Gen Z-ers, the original inhabitants of that world? Posted on 24 Jun,2022 | under COLUMNS Some food for thought as we end the week. Presenting Dr Bhaskar Das in the June 24 edition of Das ka Dum. Read on…

Ranjona Banerji: Facts & Alternative Facts on News TV Posted on 24 Jun,2022 | under COLUMNS As long as we cannot get out of the trap set by TV and social media, then we are where we are, writes Ranjona Banerji

Indian M&E to grow at 8.8% CAGR by 2026: PwC Posted on 24 Jun,2022 | under MEDIA But India will see an increase in total newspaper revenue at a 2.7% CAGR, notes the report

Kantar launches 2nd edition of  Creative Effectiveness Awards Posted on 24 Jun,2022 | under ADVERTISING Creatives from Amazon, Hindustan Unilever, Marico, Mondelez and Whirlpool share laurels in the TV category as Hindustan Unilever dominates the digital category

Django Digital crafts influencer campaign for Rasna Posted on 24 Jun,2022 | under MARKETING Music composer Mayur Jumani remixed the old ‘I love you Rasna’ jingle

Yes Bank appoints Nipun Kaushal as CMO Posted on 24 Jun,2022 | under NEWS To oversee Marketing and Corporate Communication and CSR functions

ABP Majha celebrates 15th anniv Posted on 24 Jun,2022 | under MEDIA Its flagship talkshow is called Majha Katta

Flipkart Health+ digital mandate won by HiveMinds Posted on 24 Jun,2022 | under MARKETING To handle digital performance targets

DDB Mudra promotes Meesho Posted on 24 Jun,2022 | under ADVERTISING To enable deeper engagement with small businesses in the country

Motilal Oswal launches audio campaign Posted on 24 Jun,2022 | under MARKETING To promote mobile app

Gas-O-Fast releases second leg of multilingual TVC Posted on 24 Jun,2022 | under MARKETING With Telgu comedian Brahmanandam and Bengali actor Biswanath Basu

Supari Studios joins Bira91 to cheer for Delhi Capitals Posted on 24 Jun,2022 | under NEWS The digital film campaign highlights love for cricket and beer