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Das ka Dum with Dr Bhaskar Das | As someone who is now zipping through the expressways of the Metaverse, what is your advice to marketers targeting Gen Z-ers, the original inhabitants of that world? Posted on 24 Jun,2022 | under COLUMNS Some food for thought as we end the week. Presenting Dr Bhaskar Das in the June 24 edition of Das ka Dum. Read on…
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Ranjona Banerji: Facts & Alternative Facts on News TV Posted on 24 Jun,2022 | under COLUMNS As long as we cannot get out of the trap set by TV and social media, then we are where we are, writes Ranjona Banerji
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Indian M&E to grow at 8.8% CAGR by 2026: PwC Posted on 24 Jun,2022 | under MEDIA But India will see an increase in total newspaper revenue at a 2.7% CAGR, notes the report
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Kantar launches 2nd edition of Creative Effectiveness Awards Posted on 24 Jun,2022 | under ADVERTISING Creatives from Amazon, Hindustan Unilever, Marico, Mondelez and Whirlpool share laurels in the TV category as Hindustan Unilever dominates the digital category
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Django Digital crafts influencer campaign for Rasna Posted on 24 Jun,2022 | under MARKETING Music composer Mayur Jumani remixed the old ‘I love you Rasna’ jingle
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Yes Bank appoints Nipun Kaushal as CMO Posted on 24 Jun,2022 | under NEWS To oversee Marketing and Corporate Communication and CSR functions
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ABP Majha celebrates 15th anniv Posted on 24 Jun,2022 | under MEDIA Its flagship talkshow is called Majha Katta
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Flipkart Health+ digital mandate won by HiveMinds Posted on 24 Jun,2022 | under MARKETING To handle digital performance targets
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DDB Mudra promotes Meesho Posted on 24 Jun,2022 | under ADVERTISING To enable deeper engagement with small businesses in the country
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Motilal Oswal launches audio campaign Posted on 24 Jun,2022 | under MARKETING To promote mobile app
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Gas-O-Fast releases second leg of multilingual TVC Posted on 24 Jun,2022 | under MARKETING With Telgu comedian Brahmanandam and Bengali actor Biswanath Basu
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Supari Studios joins Bira91 to cheer for Delhi Capitals Posted on 24 Jun,2022 | under NEWS The digital film campaign highlights love for cricket and beer