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Ranjona Banerji: Media as willing supplicants to those in power Posted on 05 Aug,2022 | under COLUMNS It is not hard to postulate that unless the mainstream media makes a concerted effort to fight against fake news and misinformation and an equal effort to push facts, there is no hope for the gullible and the wilfully gullible, writes Ranjona Banerji
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Time to Cancel the Cancel Culture? Posted on 05 Aug,2022 | under COLUMNS It’s perhaps time to boycott the boycott hashtags, to cancel the cancel culture,writes Shailesh Kapoor
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Tata Sampann campaign with Manoj Bajpayee Posted on 05 Aug,2022 | under MARKETING It’s titled #JaiseNatureNeBanaya
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Colorbar launches campaign in sync with Sony Music Posted on 05 Aug,2022 | under MEDIA Called #ColorbarXShringaar to mark the launch of the Power Kiss Lipcolor
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Ameesha Patel to promote StarAndDaisy baby products Posted on 05 Aug,2022 | under MARKETING As Brand ambassador
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Nutshell Infotainment Channel crosses 1 mm Instagram followers Posted on 05 Aug,2022 | under NEWS Audience comprise mix of millennials and Gen-Z
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Obeetee carpets launches The Didi campaign Posted on 05 Aug,2022 | under MARKETING To honour women weavers’ leadership and camaraderie
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Rohit Saraf and Alaya F cast for Centre fresh gum film Posted on 05 Aug,2022 | under MARKETING Campaign created by Wavemaker and Ogilvy
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Ranveer Singh champions for Sleepyhead mattress Posted on 05 Aug,2022 | under MARKETING Campaign was conceptualised by Leo Burnett Mumbai
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Ayushmann Khurrana is brand ambassador for Titan Eye+ Posted on 05 Aug,2022 | under MARKETING Campaign created by Ogilvy
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Kurkure snacks launches Instagram filter Posted on 05 Aug,2022 | under MARKETING In two languages – Hindi & Telugu
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Effective Consumer Choice key for Indian TV Viewers: BIF-CUTS Survey Posted on 04 Aug,2022 | under MEDIA Strong validation of TV as value for money video medium by 70% of consumers surveyed