Anupriya Acharya takes charge as AAAI President Posted on 22 Sep,2020 | under ADVERTISING Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association

Dr Bhaskar Das is now Dr Dr Bhaskar Das Posted on 21 Sep,2020 | under NEWS The topic of the thesis: Incorporating social listening in integrated marketing communications mix: an exploratory study.

Das ka Dum with Dr Bhaskar Das | Given the excitement around the conduct of IPL, KBC and Bigg Boss, would you say they are bellwethers of the good times? Posted on 21 Sep,2020 | under COLUMNS Welcome to an all-new week of Das ka Dum. It’s two days after IPL 2020 took off and there is much anticipation for the 2020 editions of Bigg Boss and KBC. So we asked Dr Bhaskar Das for his view. Read on…

Can ASCI Play A Role In Review of Surrogate Advertising? Posted on 21 Sep,2020 | under COLUMNS Indrani Sen hopes that adequate notice would be given to the industry for changing their ads as per the new guidelines

Haldiram’s campaign by Lowe Lintas Posted on 21 Sep,2020 | under MARKETING The objective: revive the tradition of celebrating with sweets

DBS Bank campaign features Tendulkar Posted on 21 Sep,2020 | under MARKETING The ad is conceptualised by Leo Burnett

Policybazaar unveils ‘AapKiSideHai’ campaign on IPL 2020 Posted on 21 Sep,2020 | under MARKETING The campaign features Policybazaar’s brand ambassador, Akshay Kumar

CarDekho Group launches “The everyday hero” TV campaigns Posted on 21 Sep,2020 | under MARKETING Onboards Rahul Dravid as Brand Ambassador

Cred’s campaign stars Anil Kapoor and other 1990s Posted on 21 Sep,2020 | under MARKETING It has been executed by Ayappa KM, Co-founder, Early Man Films, the production agency

Dainik Bhaskar Group binges on mega-editions Posted on 21 Sep,2020 | under MEDIA After the Hindi dailies, it’s now the turn of Divya Bhaskar with an 80-page edition in Ahmedabad

MxM Newsmakers: Live Interview with Sapangeet Rajwant, Viacom18. Today, Sep 21, 6pm Posted on 21 Sep,2020 | under NEWS Rajwant is Head – Marketing & Digital – Hindi Mass Entertainment & Head of Brand Solutions – Viacom 18

MxM Newsmakers: Preeti Reddy, CEO – South Asia, Insights Division, Kantar on BrandZ 2020 Posted on 18 Sep,2020 | under INTERVIEWS Subscribe to the MxMIndiaTV YouTube channel to receive an alert on the interview