Watch Preeti Reddy, CEO – South Asia, Insights Division, Kantar at 6pm today Posted on 18 Sep,2020 | under NEWS Subscribe to the MxMIndiaTV YouTube channel to receive an alert on the interview

Sourav Ganguly to push My11Circle Posted on 18 Sep,2020 | under Digital The new campaign launched by Games24x7 is part of the company’s efforts to “revolutionise game playing experience for all fantasy sports enthusiasts”

Kalyan celebrates Mahalaya with Ritabhari Chakraborty Posted on 18 Sep,2020 | under MARKETING Chakraborty is seen in an all-new avatar

Manish Porwal’s Alchemist bags Puranik Builders AOR mandate Posted on 18 Sep,2020 | under MARKETING The agency will handle the entire communication mandate and help Puranik’s market its projects and the corporate brand to their consumers and stakeholders

Spotify Study Shows Listeners Have Strong Affinity For Artists Behind The Music Posted on 18 Sep,2020 | under NEWS Conducted by Nielsen, the study cuts across demographics to understand the social attitude towards audio, and specifically music streaming in India

Godrej Consumer Products unveils new TVC for Cinthol Original Posted on 18 Sep,2020 | under MARKETING The film has been conceived by Creativeland Asia

IPL: The 2020 Showstopper Is Here Posted on 18 Sep,2020 | under COLUMNS The one thing that makes it stand apart from previous seasons is that in 2020, its mere occurrence is a celebration, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | What’s the secret sauce that makes you so very indispensable to media organisations? Posted on 18 Sep,2020 | under COLUMNS It’s the day when we get a little personal. Or a tad more personal than other days. Without any further ado, here’s Dr Bhaskar Das in the September 18 edition of Das ka Dum. Enjoy

Ranjona Banerji: Nightly Shriek Shows Subsume ‘News’ Part of TV Posted on 18 Sep,2020 | under MxM JOURNALISM REVIEW TV anchors are vilified or idolised and both are to the detriment of the media on the whole, writes Ranjona Banerji

TRAI’s OTT recommendations uphold vision of Digital India: IAMAI Posted on 17 Sep,2020 | under Digital IAMAI has expressed its gratitude to TRAI for upholding the association’s longstanding position that digital services are not similar to conventional telecom services or even comparable to them in terms of regulating them

Vice Media signs on Mediascope Posted on 17 Sep,2020 | under MEDIA Alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display, helping to further scale the media company’s reach

Readwhere announces award for news media innovations Posted on 17 Sep,2020 | under MEDIA To be called “Readwhere Collaborate and Innovate Challenge, the prize monies are up to Rs 10 lakh in the form of financial and tech assistance