Das ka Dum with Dr Bhaskar Das | Why do you think that the good old entertainment television channels haven’t been able to produce innovative content live the OTT platforms have? Complacency and lower budgets? Posted on 20 Apr,2021 | under COLUMNS Everyone has a view on television content. And how it’s failing in comparison to what OTT has to offer. So we asked Dr Bhaskar Das for his views, and here they are in the April 20 edition of the Das ka Dum series. Read on…

Ranjona Banerji: Finally, Indian media is calling the government out Posted on 20 Apr,2021 | under MxM JOURNALISM REVIEW When it comes to our more famous names, it is business as usual. Mild criticism of the absolute mess that the Modi government has made of the second wave of Covid is linked to some comment by a member of the Congress party so as to play the criticism down, writes Ranjona Banerji

Q India announces new content line up for summer Posted on 20 Apr,2021 | under MEDIA The animated version of Ramayana went on air on April 17

Dentsu Webchutney wins digital mandate for Tanishq Posted on 20 Apr,2021 | under MARKETING To make jewellery a powerful form of self-expression through digital

Namit Prasad joins L&K Saatchi & Saatchi Posted on 20 Apr,2021 | under ADVERTISING As Senior Vice President – Planning

Adidas launches global film series Posted on 20 Apr,2021 | under MARKETING It is the opening chapter of adidas’ brand attitude – Impossible Is Nothing

Kurkure films for two new flavours Posted on 20 Apr,2021 | under MARKETING Out of Control Chaat and Uncensored Tadka

Mullen Lintas bags MFine’s creative duties Posted on 20 Apr,2021 | under MARKETING To strengthen the brand’s position in the market

OMD India wins mandate for AU Bank Posted on 20 Apr,2021 | under NEWS Will handle marketing communication campaigns using data-driven insights

Are brands using Inclusive Marketing just for virality? Posted on 20 Apr,2021 | under NEWS We are finally seeing storylines that break the glass ceiling, writes Bhuvi Gupta

Das ka Dum with Dr Bhaskar Das | While the Cred ads lampooning movie stars like Anil Kapoor, Madhuri Dixit and now Rahul Dravid have helped the brand grab eyeballs, do you think it’s a healthy route to follow for the brand? Posted on 19 Apr,2021 | under COLUMNS Everyone has a view on the new and old Cred ads. So we asked Dr Bhaskar Das for his views, and here they are in the April 19 edition of the Das ka Dum series. Read on…

AdsOnIPL21: Ranveer Singh, the Dhoni equivalent of film stars in adland Posted on 19 Apr,2021 | under COLUMNS On a serious note, why are the old stars still dominating the ads? That’s not me talking, but my Gen Z sample, writes Vikas Mehta