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Review of AdsOnIPL21: Week 1 Posted on 12 Apr,2021 | under ADVERTISING Starting a new weekly series of reviews by Vikas Mehta, of ads that air around the IPL 2021, on television and OTT/mobile platforms
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Columbia Pacific Communities launches comedy contest for seniors Posted on 12 Apr,2021 | under NEWS Aims to fight age related stereotypes and use humour to foster positive ageing
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Ixigo launches campaign #TrainKaSwad Posted on 12 Apr,2021 | under MARKETING To explore flavours of India through popular train journeys
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Ogilvy designs new campaign for Greenply Posted on 12 Apr,2021 | under MARKETING Features Boman Irani in the TVC
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Tata Salt Lite ads on hypertension Posted on 12 Apr,2021 | under MARKETING Popular comedians collaborate to drive awareness and encourage India to #TakeItLite
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Montreux Switzerland Festival 2021 entries close April 14 Posted on 12 Apr,2021 | under NEWS Veteran adperson Ajay Chandwani is on the jury this year, as in the past
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Das ka Dum with Dr Bhaskar Das | Your thoughts on the just-started IPL 2021? Not from the cricketing angle, but more as a media property? Posted on 12 Apr,2021 | under COLUMNS The first in possibly many questions on IPL 2021 Here’s Dr Bhaskar Das in the April 12 edition of Das ka Dum series. Read on…
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Tanishq films for wedding exclusive brand Posted on 12 Apr,2021 | under MARKETING Reinvents its wedding brand Rivaah in a new avatar
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TV9 Network bags sponsorship of KKR, bets big on cricket Posted on 09 Apr,2021 | under ADVERTISING Will sponsor Action Replay bug across all IPL matches and multiple feeds of Star Sports
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Das ka Dum with Dr Bhaskar Das | What would you say about those who do not conduct awards online because sponsors are unwilling to pay for them? Posted on 09 Apr,2021 | under COLUMNS Ha ha ha. You need to read the response to figure why we are laughing, esp the last sentence. Here’s Dr Bhaskar Das in the April 9 edition of Das ka Dum series. Read on…
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Evolve Digitas wins mandate for SoulFuel Posted on 09 Apr,2021 | under MARKETING Willbe involved in digital creative strategy and social media campaign
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Gozoop strengthens leadership Posted on 09 Apr,2021 | under NEWS Appoints Megha Ahuja as Group Director