Review of AdsOnIPL21: Week 1 Posted on 12 Apr,2021 | under ADVERTISING Starting a new weekly series of reviews by Vikas Mehta, of ads that air around the IPL 2021, on television and OTT/mobile platforms

Columbia Pacific Communities launches comedy contest for seniors Posted on 12 Apr,2021 | under NEWS Aims to fight age related stereotypes and use humour to foster positive ageing

Ixigo launches campaign #TrainKaSwad Posted on 12 Apr,2021 | under MARKETING To explore flavours of India through popular train journeys

Ogilvy designs new campaign for Greenply Posted on 12 Apr,2021 | under MARKETING Features Boman Irani in the TVC

Tata Salt Lite ads on hypertension Posted on 12 Apr,2021 | under MARKETING Popular comedians collaborate to drive awareness and encourage India to #TakeItLite

Montreux Switzerland Festival 2021 entries close April 14 Posted on 12 Apr,2021 | under NEWS Veteran adperson Ajay Chandwani is on the jury this year, as in the past

Das ka Dum with Dr Bhaskar Das | Your thoughts on the just-started IPL 2021? Not from the cricketing angle, but more as a media property? Posted on 12 Apr,2021 | under COLUMNS The first in possibly many questions on IPL 2021 Here’s Dr Bhaskar Das in the April 12 edition of Das ka Dum series. Read on…

Tanishq films for wedding exclusive brand Posted on 12 Apr,2021 | under MARKETING Reinvents its wedding brand Rivaah in a new avatar

TV9 Network bags sponsorship of KKR, bets big on cricket Posted on 09 Apr,2021 | under ADVERTISING Will sponsor Action Replay bug across all IPL matches and multiple feeds of Star Sports

Das ka Dum with Dr Bhaskar Das | What would you say about those who do not conduct awards online because sponsors are unwilling to pay for them? Posted on 09 Apr,2021 | under COLUMNS Ha ha ha. You need to read the response to figure why we are laughing, esp the last sentence. Here’s Dr Bhaskar Das in the April 9 edition of Das ka Dum series. Read on…

Evolve Digitas wins mandate for SoulFuel Posted on 09 Apr,2021 | under MARKETING Willbe involved in digital creative strategy and social media campaign

Gozoop strengthens leadership Posted on 09 Apr,2021 | under NEWS Appoints Megha Ahuja as Group Director