HDFC Bank launches ‘Vigil Aunty’ campaign Posted on 18 Aug,2022 | under MARKETING To promote freedom from fraud

GroupM Nexus appoints senior leadership in APAC Posted on 18 Aug,2022 | under Ad Agencies To consolidate the performance organisation

Sprite partners OTTs in new campaign Posted on 18 Aug,2022 | under MARKETING To re-instate it as the go-to refresher drink while binging on OTT content

Yardley London unveils new campaign Posted on 18 Aug,2022 | under MARKETING On the all-new range of Floral Essence Shower Gels

Endorphins Entertainment bags PR mandate for ZStack Posted on 18 Aug,2022 | under MEDIA To build brand awareness through strategic counsel for the cloud enterprise

HK Vitals launches first campaign Posted on 18 Aug,2022 | under MARKETING Features Dia Mirza and Shweta Tripathi Sharma

Das ka Dum with Dr Bhaskar Das | You are a devotee of Lord Krishna and it’s Janmashtami. Any special missive for Him today? Posted on 18 Aug,2022 | under COLUMNS An unfair question to ask since connects with God (prayers, ‘mannats’, etc) are always hyper-personal. But then we don’t fashion ourselves as being fair. So, let’s hear it from Dr Bhaskar Das in the August 178 edition of Das ka Dum. Read on…

Three Routes to Global Relevance for Indian Brands Posted on 18 Aug,2022 | under ADVERTISING It is time for Indian brands to bid for relevance on the global stage, writes Ashoke Agarrwal

Tiranga everywhere Posted on 17 Aug,2022 | under ADVERTISING Can Har Ghar Tiranga be Har Saal? Sanjeev Kotnala hopes this does not remain a one-time campaign

Das ka Dum with Dr Bhaskar Das | The success of Har Ghar Tiranga clearly shows that if a government gets down to it, it can achieve the impossible. Any other campaigns you would like to be undertaken? Posted on 17 Aug,2022 | under COLUMNS One more question on the Har Ghar Tiranga mobilisation drive. Let’s hear it from Dr Bhaskar Das in the August 17 edition of Das ka Dum. Read on…

Chtrbox launches ChtrSocial Posted on 17 Aug,2022 | under NEWS To help brands become creators

Godrej Appliances woos Kerala consumers Posted on 17 Aug,2022 | under MARKETING … with a musical commercial, bringing alive Onam festivities while showcasing its wide product range and festive offers