Ranjona Banerji: Mistrust for Mainstream Media Grows Posted on 22 Jan,2021 | under MxM JOURNALISM REVIEW The best reportage from the ground still comes from independent journalists and a few who work in mainstream media houses, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | So, are you considering taking a day off on Monday and making it a superweekend given it’s R-Day on Jan 26? Posted on 22 Jan,2021 | under COLUMNS Another ‘just like that’ question, but very nice answer. So here’s what Dr Bhaskar Das says in the Jan 22, 2021 edition of Das ka Dum. Read on…

Divergence over Convergence: The Uniquely Indian Story Posted on 22 Jan,2021 | under COLUMNS Unlike the West, we cannot use “TV” for a medium that does not look or behave like classic television at all, writes Shailesh Kapoor

Tata Coffee blends sound & emotion for new ad Posted on 22 Jan,2021 | under MARKETING Tata Coffee Grand presents goes with TV campaign showcasing crackling sound of big coffee crystals, the Shik-Shik-Shik way

Dentsu India partners Jos Alukkas for new ad Posted on 22 Jan,2021 | under MARKETING Dentsu India has launched a film called ‘Shine on’ for Jos Alukkas to pay homage to strong women in society

KPMG predicts bright future for M&E Posted on 22 Jan,2021 | under NEWS Himanshu Parekh, Partner and Head, Corporate and International Tax, KPMG in India, foresees high expectations for M&E sector with good budget promised by finance minister this year

Hill+Knowlton bags Kingsley Gate Posted on 22 Jan,2021 | under ADVERTISING H+K will manage strategic communications and drive narrative forward for brand Kingsley Gate Partners

New film showcases Godrej Protekt as gamechanger Posted on 22 Jan,2021 | under MARKETING Protekt Magic’s new TVC reaffirms is conceived by Creativeland Asia

Betterplace aims to leap to a better place with Pitchfork Posted on 22 Jan,2021 | under NEWS The objective: elevate the brand’s reputation and strengthen its position as an organization dedicated to the blue-collar employee space

10 Takeaways from the Ratings Scam Posted on 21 Jan,2021 | under MEDIA It’s basically ‘EgoGate’  or an ‘I-Am-Bigger-Than-You’ War, writes Pradyuman Maheshwari

Das ka Dum with Dr Bhaskar Das | It’s National Hugging Day today in the US and Canada? Do you think hugging is a good practice in these Covid times? Posted on 21 Jan,2021 | under COLUMNS ‘Kuch bhi’ question, nice answer. Let’s dive in to what Dr Bhaskar Das says in this Jan 22, 2021 edition of Das ka Dum. Read on…

Flipkart gets Ranbir & Alia for new campaign Posted on 21 Jan,2021 | under Digital ‘Wear The Next’ Fashion will use targeted communication for brand lovers, trendsetters and spotlight stealers