Das ka Dum by Dr Bhaskar Das | Many global brands are employing TikTok for their campaigns to go viral. Like Sprite recently. Given the TikTok ban, is India Inc missing on an opportunity. Yes, there are homegrown short format players now, but not in the same league? Posted on 19 May,2022 | under DAS KA DUM The question is long and self-explanatory. So let’s hear it from Dr Bhaskar Das for the May 19 edition of Das ka Dum. Read on…

Demand of over 1.5 lakh in roles in 5G, Cloud Computing, AI & Big Data Analytics etc in 2022-23 Posted on 19 May,2022 | under NEWS Says TSSC ‘Indian Telecom Market 2022-23’ report whichc outlines growth and acceleration for skilling of NXTGEN technologies workforce

BCW India & Whitekettle Consulting launch CSP+ Posted on 19 May,2022 | under NEWS New offering to help organisations in India lead with corporate social purpose

BBC Media Action’s Navrangi returns in second series Posted on 19 May,2022 | under MEDIA The unprecedented drama – mainstreaming the issue of Faecal Sludge Management (FSM) in India – launches on YouTube (Channel Navrangi) today

Laqshya launches ‘NewsCoverage.in’ Posted on 19 May,2022 | under MEDIA It shall provide news distribution service to brands across sectors

Disability Inclusion: Should the media practise and propagate accessibility? Posted on 19 May,2022 | under COLUMNS On Global Accessibility Awareness Day, Shruti Pushkarna asks wonders if we understand enough to care about accessibility

Kartik Aaryan & Kiara Advani to endorse Finolex Cables Posted on 19 May,2022 | under MARKETING To showcase the diverse product range

Rajkumar Rao to promote Lendingkart as brand amb Posted on 19 May,2022 | under MARKETING Campaign has been conceptualised by Contract

TBWA\India creates campaign for JSW Paints Posted on 19 May,2022 | under MARKETING Alia Bhatt is brand ambassador

Long live Advertising Awards Posted on 18 May,2022 | under ADVERTISING Why would someone advertise their win in print in the digital era, wonders Sanjeev Kotnala

Sanjay Behl joins Greaves Electric Mobility as CEO Posted on 18 May,2022 | under MARKETING He will report into Nagesh Basavanhalli, MD and Group CEO. 

Montreux Festival 2022: India bags 4 Golds and 10 Finalists Posted on 18 May,2022 | under ADVERTISING Results can be seen on www.goldenaward.com