Sanjeev Kotnala: Communication. What to Say v/s How to Say It Posted on 27 Jan,2021 | under COLUMNS The jury is divided on the question, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | Print. television or digital media — which media should one choose for a job in the business team, assuming all things are equal? Posted on 27 Jan,2021 | under COLUMNS Not an easy question to answer, esp in a Q&A series like this, but we asked our Wizard with Words the question nevertheless, given his vaaaast experience across media. Without further ado, here’s Dr Bhaskar Das says in the Jan 27, 2021 edition of Das ka Dum. Read on…

Rediff’s TVC for Parle on R-Day Posted on 27 Jan,2021 | under MARKETING Made by Rediffusion, the film highlights the ‘Son of the Soil’ legacy

Glance unlocks power of lock screen-based content Posted on 27 Jan,2021 | under MARKETING Its latest ad has a lineup of celebs from the world of fitness, sports and entertainment

PR agencies waiting to be acquired, watch out. Martin Sorrell’s S4 & MediaMonks expand into PR & Comms Posted on 27 Jan,2021 | under MEDIA On board will also be Low Earth Orbit to scale up competitive advantages

Emoha Elder Care to honour senior citizens Posted on 27 Jan,2021 | under NEWS The series, called #Azadpanchi, aims to celebrate the freedom of elders and inspire them to age with grace

New ad showcases Godrej Vaccine Refrigerators Posted on 27 Jan,2021 | under ADVERTISING Godrej contributes to the biggest vaccine drive in the world with #IndiaKaMagicBox

In an AI-powered world, what’s the road ahead for Marketers? Posted on 27 Jan,2021 | under BHUVI GUPTA And in a world where everyone is a marketer what happens to the full-time marketer, asks Bhuvi Gupta

ABP Studios to produce non-news content Posted on 25 Jan,2021 | under MEDIA ABP will soon bring popular Indian narratives from different regions for new age content consumers

Flipkart Grocery campaign Posted on 25 Jan,2021 | under Digital IT urges consumers to “unlock Triple Power savings” on their grocery shopping

Whirlpool gets Lowe Lintas as agency Posted on 25 Jan,2021 | under Ad Agencies It will leverage powerful insights and compelling brand strategy of Lowe Lintas to woo customers

Hindware campaign woos young customers Posted on 25 Jan,2021 | under ADVERTISING With the tagline ‘Thoughtful is Beautiful’, the Hindware TVC focuses on bathroom solutions to making life easy