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Trailer unveils expansion strategy Posted on 30 Jun,2022 | under NEWS Tamagna Ghosh appointed MD + Gina Grosso as SVP of Global Production
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Rhiti Group partners with Stanvee Posted on 30 Jun,2022 | under NEWS To build brand and public profile
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FoxyMoron appoints Aditya Mehra as Creative Director – South Posted on 30 Jun,2022 | under MEDIA He will lead the creative operations for the agency’s South clientele
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Kantar Multichannel Brand Impact study released Posted on 30 Jun,2022 | under NEWS Finds Native Videos ads boost brand awareness by 26% as part of larger media mixes
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Rishi Negi is Endemol Big Boss Posted on 30 Jun,2022 | under NEWS To oversee the existing team, day-to-day affairs, and its productions
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Das ka Dum with Dr Bhaskar Das | Given Softdrink brand Robinsons ending its 86-yr Wimbledon sponsorship, would you say brands could lose out by exiting long-standing sporting ties? Posted on 30 Jun,2022 | under COLUMNS We often quiz our Wizard with Words on international developments, as they could have some learnings for us in India. Like this one we asked Dr Bhaskar Das for the June 30 edition of Das ka Dum. Read on…
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Shruti Pushkarna: Busted: 10 Myths & Clichés about Disability Posted on 30 Jun,2022 | under COLUMNS You are as guilty of promoting stereotypes, if you mindlessly promote them, writes Shruti Pushkarna
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Brand Vijay is back! Posted on 30 Jun,2022 | under ADVERTISING The youth is on boiling point. The popularity of a Pushpa or a KGF is a signal of the mood of the nation, writes Avik Chattopadhyay
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Monster.com drives inclusive workplaces for LGBTQ+ community Posted on 29 Jun,2022 | under NEWS To encourage overcoming workplace biases
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Equiniti India Appoints Tom Thomas as Head of Marketing Posted on 29 Jun,2022 | under NEWS To lead EQ India’s branding push
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Das ka Dum with Dr Bhaskar Das | The PwC report released last week indicates that while digital is galloping ahead, print is not dead yet, at least in India. But clearly one can’t be getting complacent? Posted on 29 Jun,2022 | under COLUMNS The PwC report was released last week, so we asked our Wizard with Words a question on one of its top findings. Here’s Dr Bhaskar Das in the June 29 edition of Das ka Dum. Read on…
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Aligning the Brand Chakras Posted on 29 Jun,2022 | under ADVERTISING It ensures everyone works toward the same delivery and experience, helping in efficiency and effectiveness, writes Sanjeev Kotnala