Jigsaw partners with Prega News for brand extension Posted on 25 May,2022 | under MARKETING For brand architecture, identity and packaging for the new brands

News 24 launches Podcast 24 – Awaaz Sabki Posted on 25 May,2022 | under MEDIA To cover politics, Bollywood, crime, women, health, history, education and sports

Dainik Bhaskar wins Gold at WAN IFRA Asian Media Awards Posted on 25 May,2022 | under Events Best Covid-19 related photography

Zee signs contract with UAE’s T20 League Posted on 25 May,2022 | under MEDIA To air matches exclusively on Zee’s linear channels and OTT platform Zee5

Activision Blizzard Media partners with Tyroo to enter India Posted on 25 May,2022 | under MEDIA To provide advertisers access to the gaming publisher’s ad inventory

HiveMinds bags digital marketing mandate for Rupeek Posted on 25 May,2022 | under COLUMNS To drive momentum further via tech-led gold monetization (GoMon)

Das ka Dum with Dr Bhaskar Das | Since you watch IPLs so closely, which of the ads in the 2022 edition have you found most striking? And effective? Posted on 25 May,2022 | under COLUMNS It’s always good been our attempt to pin down our Wizard with Words for a direct answer. Though it can be very difficult, since he’s always so geo-politically and socialy correct. But we are at it nevertheless, and for a change he responded with names. Here’s Dr Bhaskar Das in the May 25 edition of Das ka Dum. Read on…

Stumped by Cred Financials. Bowled over with Ravi Shastri Ad Posted on 25 May,2022 | under ADVERTISING Coming in towards the last leg of IPL, the timing is right, writes Sanjeev Kotnala

Sidharth Rao quits Dentsu, to turn entrepreneur yet again Posted on 25 May,2022 | under NEWS Heeru Dingra takes additional charge supported by the business leadership of Ajit Devraj, Indrajeet Mookerjee & Harsh Shah…

Piyush Pandey on Anant Rangaswami: The industry has lost an objective commentator Posted on 24 May,2022 | under Ad Agencies He was associated with the two books written by the Ogilvy Chief Creative Officer Worldwide and Executive Chairman India. In fact, in the just-released Open House, Rangaswami’s name figures as co-author

Ranjona Banerji: Government propaganda officially or unofficially on news channels Posted on 24 May,2022 | under COLUMNS Our friends in news television keep digging new depths, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | In the Cred ad, Ravi Shastri says the one thing he hates about modern cricket is talking to journalists. Jest, in line with the Cred ads? Or a below-the-belt jibe at the news frat? Posted on 24 May,2022 | under COLUMNS Okay, perhaps we were over-reacting but there were a few souls who did feel that the jibe was unnecessary. So we asked Dr Bhaskar Das the question for the May 24 edition of Das ka Dum. Read on…