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Jigsaw partners with Prega News for brand extension Posted on 25 May,2022 | under MARKETING For brand architecture, identity and packaging for the new brands
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News 24 launches Podcast 24 – Awaaz Sabki Posted on 25 May,2022 | under MEDIA To cover politics, Bollywood, crime, women, health, history, education and sports
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Dainik Bhaskar wins Gold at WAN IFRA Asian Media Awards Posted on 25 May,2022 | under Events Best Covid-19 related photography
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Zee signs contract with UAE’s T20 League Posted on 25 May,2022 | under MEDIA To air matches exclusively on Zee’s linear channels and OTT platform Zee5
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Activision Blizzard Media partners with Tyroo to enter India Posted on 25 May,2022 | under MEDIA To provide advertisers access to the gaming publisher’s ad inventory
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HiveMinds bags digital marketing mandate for Rupeek Posted on 25 May,2022 | under COLUMNS To drive momentum further via tech-led gold monetization (GoMon)
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Das ka Dum with Dr Bhaskar Das | Since you watch IPLs so closely, which of the ads in the 2022 edition have you found most striking? And effective? Posted on 25 May,2022 | under COLUMNS It’s always good been our attempt to pin down our Wizard with Words for a direct answer. Though it can be very difficult, since he’s always so geo-politically and socialy correct. But we are at it nevertheless, and for a change he responded with names. Here’s Dr Bhaskar Das in the May 25 edition of Das ka Dum. Read on…
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Stumped by Cred Financials. Bowled over with Ravi Shastri Ad Posted on 25 May,2022 | under ADVERTISING Coming in towards the last leg of IPL, the timing is right, writes Sanjeev Kotnala
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Sidharth Rao quits Dentsu, to turn entrepreneur yet again Posted on 25 May,2022 | under NEWS Heeru Dingra takes additional charge supported by the business leadership of Ajit Devraj, Indrajeet Mookerjee & Harsh Shah…
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Piyush Pandey on Anant Rangaswami: The industry has lost an objective commentator Posted on 24 May,2022 | under Ad Agencies He was associated with the two books written by the Ogilvy Chief Creative Officer Worldwide and Executive Chairman India. In fact, in the just-released Open House, Rangaswami’s name figures as co-author
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Ranjona Banerji: Government propaganda officially or unofficially on news channels Posted on 24 May,2022 | under COLUMNS Our friends in news television keep digging new depths, writes Ranjona Banerji
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Das ka Dum with Dr Bhaskar Das | In the Cred ad, Ravi Shastri says the one thing he hates about modern cricket is talking to journalists. Jest, in line with the Cred ads? Or a below-the-belt jibe at the news frat? Posted on 24 May,2022 | under COLUMNS Okay, perhaps we were over-reacting but there were a few souls who did feel that the jibe was unnecessary. So we asked Dr Bhaskar Das the question for the May 24 edition of Das ka Dum. Read on…