TV still accounts nearly half of large marketer budgets… Posted on 08 Dec,2021 | under Ad Agencies Yes, large businesses typically allocate higher shares of their budgets to television, notes the GroupM TYNY report

Sanjeev Kotnala: Searching for the Indian within Posted on 08 Dec,2021 | under COLUMNS In reality, there are many more Indias than one can ever count or know in a lifetime, writes Sanjeev Kotnala

Whole Truth Foods unveils influencers for its brand Posted on 08 Dec,2021 | under NEWS Picks out a batch of 30 influencers

Hawk e-commerce bags mandate for Inveda Posted on 08 Dec,2021 | under ADVERTISING Hawk e-commerce will work on building a new narrative for the brand

Tiger Advtg creates hyperlocal campaign for Tulsi Tea Posted on 08 Dec,2021 | under MARKETING Actor Paresh Rawal is the face of the brand

Ranveer-Anushka star in Kerovit campaign Posted on 08 Dec,2021 | under MARKETING The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

Das ka Dum with Dr Bhaskar Das | Given the people who have taken charge of various industry bodies this year, do you think it’s time for a body like a Young Advertisers’ Organisation to come up, a la YPO? Posted on 08 Dec,2021 | under COLUMNS This is one of our pet peeves, by now you know that. Same question, asked differently. And hence answered differently as well. So, here’s Dr Bhaskar Das’s view for the December 8 edition of Das ka Dum. Read on…

Starting next month, Subhash Kamath can work in Paris/ US/ wherever for 6 weeks Posted on 08 Dec,2021 | under ADVERTISING As part of the ‘Work Your World’, a global employee-first experience from the Publicis Group

Ranjona Banerji: The joke that is a media “protest” Posted on 07 Dec,2021 | under COLUMNS “You would be hard-pressed to find much concern for democracy as Indian journalists have pranced around for seven years, preening at their selfies with Narendra Modi and promoting government-speak without any questions,” writes Ranjona Banerji

Vinod Dua – the Urbane Hindi Voice Posted on 07 Dec,2021 | under MEDIA He brought a touch of sophistication to Hindi journalism in the 1990s which reflected the urban mood of liberalised India, writes Parsa Venkateshwar Rao Jr

Das ka Dum with Dr Bhaskar Das | Synthetic media is gaining ground given the rise of AI-written music, text and even video. Do you think we will soon see the nightly debates on Indian News TV being  run by AI? Posted on 07 Dec,2021 | under COLUMNS No context, no reason… we just asked. So, here’s Dr Bhaskar Das’s view on synthetic media in the December 7 edition of Das ka Dum. Read on…

Rapido bike-taxi app rolls out campaign Posted on 07 Dec,2021 | under MARKETING With the tagline ‘Smart ho, toh Rapido’