ABP Studios to produce non-news content Posted on 25 Jan,2021 | under MEDIA ABP will soon bring popular Indian narratives from different regions for new age content consumers

Flipkart Grocery campaign Posted on 25 Jan,2021 | under Digital IT urges consumers to “unlock Triple Power savings” on their grocery shopping

Whirlpool gets Lowe Lintas as agency Posted on 25 Jan,2021 | under Ad Agencies It will leverage powerful insights and compelling brand strategy of Lowe Lintas to woo customers

Hindware campaign woos young customers Posted on 25 Jan,2021 | under ADVERTISING With the tagline ‘Thoughtful is Beautiful’, the Hindware TVC focuses on bathroom solutions to making life easy

Omnigel TVCs to reintroduce product benefits Posted on 25 Jan,2021 | under MARKETING Focuses on tackling root cause of pain with catchphrase ‘Jadd Se Dard Ko mitaye’ through real life scenarios

Repubic Day holiday. See you 27th Posted on 25 Jan,2021 | under MEDIA We will be back with our scheduled updates and content on Wednesday, Jan 27

Das ka Dum with Dr Bhaskar Das | It’s Republic Day tomorrow. Your sentiments on a day like this? What does it mean for you? Do you wake up early to watch the Parade? Posted on 25 Jan,2021 | under COLUMNS Since it’s Republic Day tomorrow, here’s an R-Day question for Dr Bhaskar Das says in this Jan 25, 2021 edition of Das ka Dum. Read on…

Pride, Euphoria & Epicaricacy: State of Indian Media on Biden-Harris inauguration Posted on 25 Jan,2021 | under COLUMNS Selective exposure/ perception/ listening/ coverage are a formidable ballgame to play, writes Shashidhar Nanjundaiah

Is Brand Bose Too Hot To Handle?! Posted on 23 Jan,2021 | under AVIK CHATTOPADHYAY He is the eternal rebel. The classic challenger brand, writes Avik Chattopadhyay

Ranjona Banerji: Mistrust for Mainstream Media Grows Posted on 22 Jan,2021 | under MxM JOURNALISM REVIEW The best reportage from the ground still comes from independent journalists and a few who work in mainstream media houses, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | So, are you considering taking a day off on Monday and making it a superweekend given it’s R-Day on Jan 26? Posted on 22 Jan,2021 | under COLUMNS Another ‘just like that’ question, but very nice answer. So here’s what Dr Bhaskar Das says in the Jan 22, 2021 edition of Das ka Dum. Read on…

Divergence over Convergence: The Uniquely Indian Story Posted on 22 Jan,2021 | under COLUMNS Unlike the West, we cannot use “TV” for a medium that does not look or behave like classic television at all, writes Shailesh Kapoor