It’s Effie night tomorrow! Posted on 12 Jan,2023 | under ADVERTISING The Effie Awards is being conducted for the last 22 years, and this year, the Advertising Club reports receiving 986 entries from 53 agencies participating.

Disney Star appoints Ajit Varghese as Head of Network Advertising Sales Posted on 12 Jan,2023 | under Digital Will be responsible for overall advertising revenues

ASCI releases report on advertising in the EdTech sector Posted on 12 Jan,2023 | under ADVERTISING Examines 100 EdTech ads

Wunderman Thompson India appoints Rajeshwari Rao as Sr VP and ECD Posted on 12 Jan,2023 | under Ad Agencies To help bolster creative leadership team

Volkswagen rolls out new campaign Posted on 12 Jan,2023 | under MARKETING Conceptualised by DDB Mudra Group

Omnicom Media Group India launches Auto ROI Vault Posted on 12 Jan,2023 | under MEDIA For Optimized Investment Planning

Das ka Dum with Dr Bhaskar Das | If people are willing to pay for content offerings like Ken or Morning Context, why are our newspapers so scared of upping cover price? Or is it that they are unsure of their content? Posted on 12 Jan,2023 | under COLUMNS If this column were to continue till 2033, we would be asking the same question. Be that as it may, here’s Dr Bhaskar Das in the January 12 edition of Das ka Dum. Read on…

Breaking stereotypes at India’s first inclusive fest for Persons with Disabilities Posted on 12 Jan,2023 | under COLUMNS …yet powerful accounts of Purple Ambassadors find little mention in media coverage, writes Shruti Pushkarna

Chrome Pictures set to expand team Posted on 12 Jan,2023 | under Digital Get new directors and producers

CarDekho Group releases new brand campaign Posted on 11 Jan,2023 | under MARKETING Celebrates the spirit of growing India

Brooke Bond Red Label Tea rolls out new brand ad Posted on 11 Jan,2023 | under MARKETING Narrates acts of kindness over a cup of tea

DY works appoints Ashish Bahl as CEO Posted on 11 Jan,2023 | under NEWS Ashish has spent over 25 years reshaping brands and building memorable campaigns