Greenlam Industries laminate unveils new brand film Posted on 18 Jan,2023 | under MARKETING Produced by The Titus Upputuru Company

Das ka Dum with Dr Bhaskar Das | After being APAC CEO of Maxus and Global President of Wavemaker, Ajit Varghese has joined Star India as a revenue head. As an adsales veteran, would you say that it’s a great move? Or fraught with dangers? Posted on 18 Jan,2023 | under COLUMNS It’s a sensitive question, especially we all know Ajit Varghese well and how dynamic a media captain he is. But this is a series on asking all types of questions, and so we asked this to our Wizard with Words. So here’s Dr Bhaskar Das in the January 18 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Nielsen boss David Kenny has said that heavy ad frequency creates a negative brand impression. How does one react to this: laugh or cry… given that Kennyji has obviously not watched the number of inserts some ads have at primetime in India Posted on 17 Jan,2023 | under COLUMNS The question is detailed and self-explanatory. Here’s Dr Bhaskar Das in the January 17 edition of Das ka Dum. Read on…

&TV and Mumbai Traffic Police join forces for Road Safety Week Posted on 17 Jan,2023 | under MEDIA TV actors will reinforce various road safety measures

Binodan Sarma joins DDB Mudra Group as Head of Digital – North Posted on 17 Jan,2023 | under Ad Agencies To visualise digital as an ecosystem for full funnel marketing solutions

Finger on your Lips! Posted on 17 Jan,2023 | under COLUMNS The manner in which this misinformation spreads and takes hold is definitely remarkable, writes Ranjona Banerji

Quotient Group gets T ‘Gangs’ Gangadhar as Group CEO Posted on 17 Jan,2023 | under NEWS To consolidate the Group’s position

Zefmo Media unveils 5th edition of India Influence report Posted on 17 Jan,2023 | under MEDIA Chronicles the growth of the influencer economy in 2022

UdChalo launches #salamveterans campaign Posted on 16 Jan,2023 | under MARKETING To highlight the contribution of veterans to society at large

Damensch launches new campaign Posted on 16 Jan,2023 | under MARKETING To strengthen the online clothing store for men brand

Equitas Small Finance Bank rolls out CSR drive for education Posted on 16 Jan,2023 | under MARKETING Highlights Equitas SFB’s contribution to stand up for education

Das ka Dum with Dr Bhaskar Das | ASCI has asked Britannia to withdraw an ad which has Amitabh Bachchan making a dubious claim. Creativity is fine, but clear indicator that big entities like Amitabh Bachchan and Britannia don’t really care? Posted on 16 Jan,2023 | under COLUMNS Get ready for a week of fairly probing questons that we ask our Wizard with Words. Without further ado, here’s Dr Bhaskar Das in the January 16 edition of Das ka Dum. Have a great week ahead. Read on…