Goodbye, Agency Life Posted on 28 Jul,2021 | under ADVERTISING An extract from Ramesh Narayan’s just-release book ‘A Different Route to Success’

Xaxis conversational ad campaign for Pizza Hut a hit with consumers Posted on 28 Jul,2021 | under MARKETING Xaxis claims 10-day pilot gets 2,000 responses, boosts intent to purchase

AutumnGrey creates live sale for launch of Oppo Reno6 5G Posted on 28 Jul,2021 | under MARKETING Makes a new- age social commerce trend by hosting first Live Sale

Sahil Trehan launches RazorLabs, a marketing technology firm Posted on 28 Jul,2021 | under MARKETING To focus on marketing and sales transformation

Das ka Dum with Dr Bhaskar Das | Is a news media entity – print, television or digital – obligated to be unbiased or fact-based? What’s your view? Posted on 28 Jul,2021 | under COLUMNS Of course this is a marketing question. Marketing is after all loads more than traditional advertising and promotion. This is all about positioning. So why are we saying all this? Well, read the July 27 edition of Das ka Dum by Das ka Dum to know why. Read on…

Pitchfork appointed for Kirloskar brand refresh Posted on 28 Jul,2021 | under MARKETING Strategic communication strategy spans external and internal audiences

Women aspire to lead but are hesitant: IIM-K study Posted on 28 Jul,2021 | under NEWS Gender discrimination, workplace bias, limited growth and development opportunities, tokenism, policy gaps remain roadblocks for growth of women in the communications industry, notes  a study conducted by the Indian Institute of Management, Kozhikode and WICCI

Sanjeev Kotnala: Do you treat your High Performers like Olympic Athletes? Posted on 28 Jul,2021 | under COLUMNS The only question to all the people is, are you doing the right thing, writes Sanjeev Kotnala

Times Network elevates Vivek Srivastava, Rahul Shivshankar. Savvy Dilip joins to head digital growth Posted on 28 Jul,2021 | under MEDIA Various other promotions are also announced

Anto Joseph to join New Indian Express as RE (Tamil Nadu) Posted on 28 Jul,2021 | under NEWS Senior journalist and Editor Anto T Joseph will be joining The New Indian Express as Resident Editor (Tamil Nadu)

Why Humans are Obsessed with Sports & Why Marketers Maximise it Posted on 27 Jul,2021 | under BHUVI GUPTA Don’t miss out on Sports Advertising because we are biologically wired to watch, writes Bhuvi Gupta

Das ka Dum with Dr Bhaskar Das | If you criticise the powers that be, you get damned by the government and all its loyalists. And if you don’t, you are that you’ve sold out. So, what does a news media entity do? Posted on 27 Jul,2021 | under COLUMNS Of course this is a marketing question. Marketing is after all loads more than traditional advertising and promotion. This is all about positioning. So why are we saying all this? Well, read the July 27 edition of Das ka Dum by Das ka Dum to know why. Read on…