Wunderman Thompson South Asia appoints Harsh Shah Posted on 19 Jan,2023 | under ADVERTISING As new Chief Digital Officer

Altigreen EV manufacturer releases new brand campaign Posted on 19 Jan,2023 | under MARKETING Pinstorm introduces Altigreen’s mascot

Tata Salt launches Republic Day campaign Posted on 19 Jan,2023 | under MARKETING To encourage kids to ask questions for the nation

Crosshairs Communication wins mandate for Cipla’s Rivela DermaScience Posted on 19 Jan,2023 | under MARKETING Will manage end-to-end PR solutions for the skincare brand

Chimp&z Inc bags PR mandate for Cossouq beauty e-services Posted on 19 Jan,2023 | under NEWS The agency will help the brand get increased visibility

Das ka Dum with Dr Bhaskar Das | Choice Factory author Richard Shotten writes that research indicates consumers make changes when landmark birthdays approach. Like 29, 39, 49 etc. Good idea to target the nine-enders? Posted on 19 Jan,2023 | under COLUMNS It’s a sensitive question, especially we all know Ajit Varghese When you talk on data-based insights, you can surely expect an interesting take from our Wizard with Words. Like today. Here’s Dr Bhaskar Das in the January 19 edition of Das ka Dum. Read on…

Should dominant archetype and persona gap across stakeholders worry you? Posted on 18 Jan,2023 | under ADVERTISING The truth is that life’s varied roles and responsibilities require people to act differently and wear different masks, writes Sanjeev Kotnala

Wavemaker India releases Spotlight 23 Report Posted on 18 Jan,2023 | under NEWS To capture top 23 strategic focus areas across big tech platforms

SOTC Travel unveils new digital campaign Posted on 18 Jan,2023 | under MARKETING To roll out special offers and deals every week

Tata Salt launches Republic Day campaign Posted on 18 Jan,2023 | under MARKETING To encourage kids to ask questions for the nation

Kriti Sanon campaigns for joins Heads Up For Tails Posted on 18 Jan,2023 | under MARKETING The ad film is produced by Cutting Crew Studio

OMD retains Nivea India Account Posted on 18 Jan,2023 | under ADVERTISING Will continue to handle media duties for the skincare conglomerate