PNG Jewellers signs Madhuri as brand ambassador again Posted on 24 Mar,2023 | under MARKETING To feature in upcoming ad campaigns and promotional activities

Rajkummar Rao loves Lay’s in new TVC Posted on 24 Mar,2023 | under MARKETING Campaign created by Leo Burnett

Das ka Dum with Dr Bhaskar Das | The magazinewallahs are congregating tomorrow, mulling the present and their future. Not all of them appear to have a fantastic present, but is there really a future for the domain? Posted on 23 Mar,2023 | under COLUMNS The question is explanatory, and the answer is detailed. Here’s the response from Dr Bhaskar Das in the March 22 edition of Das ka Dum. Read on…

Mars Wrigley’s Snickers unveils two new Exam Bar Campaigns Posted on 23 Mar,2023 | under MARKETING Film target Gen Zs and Millennials during stress of exams

Sociapa bags digital mandate for Pansari Epicure Posted on 23 Mar,2023 | under MARKETING To oversee the brand’s social media management and product launches

Havas Group launches ‘Havas Play’ brand globally Posted on 23 Mar,2023 | under Ad Agencies Consolidates the network’s expertise in music, sports, gaming, etc

Shopsy by Flipkart launches new campaign Posted on 23 Mar,2023 | under Digital With Sara Ali Khan as its brand ambassador

What a rocket, boys! Posted on 23 Mar,2023 | under AVIK CHATTOPADHYAY It left a terrific after-taste in the mind, writes Avik Chattopadhyay. And there are lessons in there for brands!

Ramnath Goenka Awards presented for journalism Posted on 23 Mar,2023 | under Awards By Our Staff   The Indian Express Group hosted the 16th edition of the Ramnath […]

Sanjeev Kotnala: Idea Generations UnLtd Posted on 23 Mar,2023 | under COLUMNS It surprises me that most business managers have a very myopic understanding of creativity and do not consider themselves creative, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | Was reading somewhere that a combination of experimentation, econometrics and short-term digital attribution has been referred to as the ‘golden trinity’ when it comes to measuring marketing effectiveness. Do you agree? Posted on 21 Mar,2023 | under COLUMNS Like yesterday on academics, every few months, we ask our Wizard with Words a question around marketing theory. Here’s the response from Dr Bhaskar Das in the March 21 edition of Das ka Dum. Read on…

We are closed tomorrow for Gudhi Padwa, Ugadi, Cheti Chand… Posted on 21 Mar,2023 | under NEWS We’ll be back on Thursday with our scheduled updates and newsletter