IAA Olive Crown jury announced Posted on 03 Mar,2023 | under ADVERTISING The awards presentation ceremony will be held in Mumbai on 5th.April 2023

Euronics renews Hrithik contract Posted on 03 Mar,2023 | under MARKETING … for another two years

Farzi: The Real Thing Posted on 03 Mar,2023 | under COLUMNS The success of the Amazon Prime Video show marks the end of a lean period that started in mid-2022, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | According to TRAI’s annual report, India’s internet subscriber base dropping 50 lakh subscribers in FY 2021-22. The telecom industry’s overall base too went south y-o-y. Reason for worry? Posted on 03 Mar,2023 | under COLUMNS Now this isn’t a regular A&M industry-centric question we ask. But it concerns all of us. Here’s Dr Bhaskar Das in the March 3 edition of Das ka Dum. Read on…

Ranjona Banerji: Fact check, anyone? Posted on 03 Mar,2023 | under COLUMNS Indian newsrooms never bothered with hiring fact-checkers anyway, unlike American newsrooms, writes Ranjona Banerji

Born Hi partners with London School of Business Singapore Posted on 02 Mar,2023 | under NEWS To increase visibility and awareness among potential students

Full Circle to Full-Service? Posted on 02 Mar,2023 | under ADVERTISING The full-service ad agency of the coming decades will sit once again at the client’s high table of marketing and business strategists, writes Ashoke Agarrwal

BBH India appoints Parixit Bhattacharya as CCO Posted on 02 Mar,2023 | under Ad Agencies He joins BBH from TBWA\ India where he was Managing Partner – creative

TBWA appoinst Ranjeev Vij as MD Posted on 02 Mar,2023 | under Ad Agencies He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice

Das ka Dum with Dr Bhaskar Das | One can see a broadcaster who hasn’t got digital rights of a sporting event deselling digital. One also hears of some print majors doing the same for digital. What’s your view? Are legacy players scared of advertisers deserting them? Posted on 02 Mar,2023 | under COLUMNS We aren’t taking names, but we were surprised to see this happening. So we asked Dr Bhaskar Das a question for the March 2 edition of Das ka Dum. Read on…

Aegon Life partners Havas CX India for innovation Posted on 02 Mar,2023 | under MARKETING Conceptualised by Havas CX India, the tension-free campaign

Manoj Bajpayee partners with ManipalCigna Health Insurance Posted on 01 Mar,2023 | under MARKETING Is the brand ambassador of the Company