Mankind Pharma launches new campaign Posted on 23 Sep,2022 | under MARKETING To introduce its new brand of Epic Condoms

Alia Bhatt recommends Duroflex for ‘Real Sleep’ Posted on 23 Sep,2022 | under MARKETING To scale up their advanced 5-zoned orthopedic range

OnePlus brings immersive 4DX ad with PVR Cinemas Posted on 23 Sep,2022 | under MARKETING Ad conceptualised and created in partnership with Khushi Advertising

Ashish Pathak joins Edelman India as new ECD Posted on 23 Sep,2022 | under NEWS By Our Staff   Edelman India, communications marketing firm, has brought Ashish Pathak onboard to […]

Thums Up unveils campaign for ICC Men’s T20 World Cup Posted on 23 Sep,2022 | under MARKETING Film conceptualised by Ogilvy

Wunderman Thompson bolsters Mumbai team with senior hires Posted on 23 Sep,2022 | under ADVERTISING To strengthen its accelerated growth path of creative transformation

Times Network augments its digital business Posted on 23 Sep,2022 | under MEDIA Appoints Rohit Chadda & Vinay Sarawagi in leadership roles

Das ka Dum with Dr Bhaskar Das | With life getting back to normalcy and people going outdoors – to markets, malls and cinemas, do you think the usage of the metaverse for brand promotions will need a rethink? Posted on 23 Sep,2022 | under COLUMNS Not a soft Friday question. In fact a pertinent one that marketers are asking these days. So let’s hear it from Dr Bhaskar Das in the September 23 edition of Das ka Dum. Read on…

Raju Srivastav: One of the Last Men Standing Posted on 23 Sep,2022 | under COLUMNS His brand of humour was inclusive and accessible, words whose importance has been diminishing in a streaming-driven content ecosystem, writes Shailesh Kapoor

Global retail media to touch $101bn in 2022 Posted on 22 Sep,2022 | under ADVERTISING This is part of the e-commerce and retail media forecast released by GroupM

Das ka Dum with Dr Bhaskar Das | ABP News is sponsor of the AAAI Subhash Ghoshal Lecture by India Today group boss Aroon Purie. Speaks volumes for a  network to sponsor a session starring the owner of a rival media company. Your view? Posted on 22 Sep,2022 | under COLUMNS We couldn’t have missed the sponsor’s name in this invite, and while sharing our joy with our Wizard with Words, we thought we would ask him this question. Here’s Dr Bhaskar Das in the September 22 edition of Das ka Dum. Read on…

Madhuri is brand ambassador for Godrej Magic Handwash Posted on 22 Sep,2022 | under MARKETING Features in new TVC conceptualised by Creativeland Asia