Keventers Dairy rolls out new campaign Posted on 06 Aug,2022 | under MARKETING Targets Gen Z

Das ka Dum with Dr Bhaskar Das | Since you are now engaged with new age digital players, if they were to hire someone for adsales, would you suggest to them to hire all-new staff with no baggage, or old hands who are willing to experiment in digital Posted on 05 Aug,2022 | under COLUMNS We thought it would be an interesting question to ask, esp since digital appears to be the way the wind is blowing. Let’s read what Dr Bhaskar Das has to say in the August 5 edition of Das ka Dum. Read on…

Katrina to endorse Emami Spice Range Posted on 05 Aug,2022 | under MARKETING To promote Mantra Masala

Viacom18 Cons Prods to go multicity for Roadies Posted on 05 Aug,2022 | under MEDIA To ride on successful launches of ‘Club Roadies’ and ‘Roadies Koffeehouz’

Shyam Steel campaign with Lovlina Borgohain & Manpreet Singh Posted on 05 Aug,2022 | under MARKETING Designed by Creek Creatives

Ranjona Banerji: Media as willing supplicants to those in power Posted on 05 Aug,2022 | under COLUMNS It is not hard to postulate that unless the mainstream media makes a concerted effort to fight against fake news and misinformation and an equal effort to push facts, there is no hope for the gullible and the wilfully gullible, writes Ranjona Banerji

Time to Cancel the Cancel Culture? Posted on 05 Aug,2022 | under COLUMNS It’s perhaps time to boycott the boycott hashtags, to cancel the cancel culture,writes Shailesh Kapoor

Tata Sampann campaign with Manoj Bajpayee Posted on 05 Aug,2022 | under MARKETING It’s titled #JaiseNatureNeBanaya

Colorbar launches campaign in sync with Sony Music Posted on 05 Aug,2022 | under MEDIA Called #ColorbarXShringaar to mark the launch of the Power Kiss Lipcolor

Ameesha Patel to promote StarAndDaisy baby products Posted on 05 Aug,2022 | under MARKETING As Brand ambassador

Nutshell Infotainment Channel crosses 1 mm Instagram followers Posted on 05 Aug,2022 | under NEWS Audience comprise mix of millennials and Gen-Z

Obeetee carpets launches The Didi campaign Posted on 05 Aug,2022 | under MARKETING To honour women weavers’ leadership and camaraderie