Pull, not Push: Film marketing is no longer the same Posted on 19 Aug,2022 | under COLUMNS The days of push marketing are numbered, at least for entertainment products, writes Shailesh Kapoor

Interbrand appoints four executives Posted on 19 Aug,2022 | under NEWS To strengthen leadership team

Bumrah to boost luggage brand Uppercase Posted on 19 Aug,2022 | under MARKETING To lead the ‘Never Ordinary’ campaign

IAA IndIAA Awards to salute 75 years of Independence Posted on 19 Aug,2022 | under ADVERTISING To present awards on August 23

Dentsu onboards Bhasker Jaiswal as COO, Media Posted on 19 Aug,2022 | under Ad Agencies To lead integration, transformation, and operational excellence agendas

Das ka Dum with Dr Bhaskar Das | It’s raining advertising and marketing awards events these days. Just too many, na? Posted on 19 Aug,2022 | under COLUMNS We think we’ve asked this question at least once before, perhaps twice. It’s just that it’s so annoying to see so many awards in the A&M space. Let’s hear it from Dr Bhaskar Das in the August 19 edition of Das ka Dum. Read on…

Leo Burnett LB launches LB Regional… Posted on 19 Aug,2022 | under ADVERTISING … to succeed in the regions

Ranjona Banerji: How low is low for our news media? Posted on 19 Aug,2022 | under COLUMNS We also know this cowardly media will soon stop about the injustice and hop on to the next subject, which will be dictated to them from the BJP HQ, writes Ranjona Banerji

New campaign for Vadilal Posted on 19 Aug,2022 | under MARKETING Conceived by Mullen Lintas Delhi

India Today group forays into originals Posted on 19 Aug,2022 | under NEWS The vertical will launch with the trailer release of its first production Indian Predator- Diary of a Serial Killer to stream on Netflix on September 7.

HDFC Bank launches ‘Vigil Aunty’ campaign Posted on 18 Aug,2022 | under MARKETING To promote freedom from fraud

GroupM Nexus appoints senior leadership in APAC Posted on 18 Aug,2022 | under Ad Agencies To consolidate the performance organisation