Shruti Pushkarna: Waking up to a disabled-friendly media in 2021 Posted on 31 Dec,2020 | under COLUMNS 2021 offerings by the media: Special broadcast for the disabled, amended hiring policies, sensitised programming and much more! And how about this: News television to become inclusive from Jan 1, 2021. Shruti Pushkarna steps into a make-believe world in 2021

Das ka Dum with Dr Bhaskar Das I Can you capture your sentiments for the year that’s nearly past us and for the new year for which we are getting set. Around 10-15 words each for the above at a personal & professional level Posted on 31 Dec,2020 | under COLUMNS The last question of the calendar year. Let’s hear it from Dr Bhaskar Das in the December 31, 2020 edition of Das ka Dum. See you in the New Year. Read on…

Trends that will hold True in 2021 Posted on 30 Dec,2020 | under MEDIA What is the advantage of knowing new trends if you have failed to take advantages of the trends you know, writes Sanjeev Kotnala

Bhuvi Gupta: 2020 Trends in Media – Because Genuinely now Hindsight is 2020 Posted on 30 Dec,2020 | under COLUMNS the media industry is set to go through a monumental shift in the coming year because the biggest advantage that legacy media companies had was of distribution, a high-quality workforce and access to newsmakers, writes Bhuvi Gupta

EID Parry rolls out new TVC Posted on 30 Dec,2020 | under MARKETING It’s called #InsideOutside for Parry’s White Label Sugar

Nippon India MF launches campaign Posted on 30 Dec,2020 | under MARKETING It’s billed as India’s first AI-enabled geo-targeting digital ad campaign

MX TakaTak lanches a Rs 100 crore creator fund Posted on 30 Dec,2020 | under Digital The objective: to create engaging, impactful and inspiring content on the platform

Das ka Dum with Dr Bhaskar Das I Two more days and it’ll be 2021. In a terrible year in every possible way, was there any silver lining that you noticed in 2020? Something that you think was the saving grace? Posted on 30 Dec,2020 | under COLUMNS Techtonic. Don’t miss the usage of the word. Trust BD to come up with gems like these. Without further ado, presenting the December 30 edition of Das ka Dum with Dr Bhaskar Das. Read on…

Tata Sky launches Astro Duniya Posted on 29 Dec,2020 | under Digital Actor Vinay Pathak is the face of a promotional campaign

Perfetti Van Melle has unveiled its new digital campaign #FunKaBooster. Posted on 29 Dec,2020 | under Ad Agencies Ogilvy is the agency

Lintas Live bags Prestige Group mandate Posted on 29 Dec,2020 | under Ad Agencies … to drive the real estate major PR and communications

Rang Rogan is not the solution’ suggests Amitabh Bachchan in Dr. Fixit’s new campaign Posted on 29 Dec,2020 | under Ad Agencies Bachchan Senior urges consumers to opt for the correct roof waterproofing technique for a lasting impact