R K Swamy Hansa names S Swaminathan as ED, Group Strategy Posted on 23 Dec,2020 | under Ad Agencies Move to drive integrated technology & analytics-driven growth in Marketing Services

Amitabh Bachchan stars in new Dr. Fixit TVC Posted on 23 Dec,2020 | under MARKETING The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house

Eggfirst celebrates 16th anniversary Posted on 22 Dec,2020 | under Ad Agencies Film-maker Siddharth Roy Kapur was chief guest

Dentsu restructures ‘The Story Lab’ in India Posted on 22 Dec,2020 | under ADVERTISING Merges with C’Lab…

Behrouz Biryani launches ‘The Royal Biryani’ ad campaign Posted on 22 Dec,2020 | under MARKETING It’s crafted by Tilt Brand Solutions

Zeno wins PR mandate for ESPNCricinfo Posted on 22 Dec,2020 | under MEDIA Cricinfo is a leading cricket website, now part of ESPN

Das ka Dum with Dr Bhaskar Das I What does one do if you disagree with the business or editorial decisions of the organisation that you work with. Just grin and bear it? Present your side of the story and get the organisation to change? Or just quit? Posted on 22 Dec,2020 | under COLUMNS Without a preface or any further comment. Without any further ado, the December 22, 2020 edition of Das ka Dum with Dr Bhaskar Das. Read on…

Ranjona Banerji: Spin. Spin. Spin. Vilify. Vilify. Vilify. Obeisance. Obeisance. Obeisance. Posted on 22 Dec,2020 | under MxM JOURNALISM REVIEW The bulk of the Indian media has remained shameless, lily-livered, BJP/Modi/government mouthpieces, writes Ranjona Banerji

India 2nd Worst Nation in handling of Covid-19: Brand Finance Global Soft Power Index Posted on 22 Dec,2020 | under NEWS New Zealand is #1 and the US is #105. India is #104 in Covid, #27 overall

Vivo #SwitchOff Time campaign Posted on 21 Dec,2020 | under MARKETING The campaign has been conceptualised and executed by Lowe Lintas

Skoda India & PHD launch virtual gamified challenge Posted on 21 Dec,2020 | under MARKETING The game is played via Twitter

Purplle appoints Essence as integrated media AOR Posted on 21 Dec,2020 | under MEDIA The mandate will be led out of Essence’s Mumbai office