State of the Trade Media: Pre-Crisis Alert Posted on 05 Mar,2021 | under COLUMNS B2B journalism doesn’t even have the excuse that it needs to cater to the lowest common denominator, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | It’s Women’s Day on Monday. What’s your view on the all the noise around the Day. Tokenism, when they we should be equally concerned about women through the year? Posted on 05 Mar,2021 | under COLUMNS For once, BD has agreed with us. Hurray! Jokes apart, this is an issue which we keep raising every year. So here it is once again. Presenting Dr Bhaskar Das in the March 5 edition of Das ka Dum. Read on…

Ranjona Banerji: Damned if you have a Spine Posted on 05 Mar,2021 | under MxM JOURNALISM REVIEW Much as people are patriotically upset, we all know how low democracy has fallen in India under Narendra Modi, writes Ranjona Banerji

Aaj Tak rolls out second film campaign Posted on 05 Mar,2021 | under MEDIA Part of the #AajTakSabseTez series

Enormous Brands reverses salary cuts Posted on 05 Mar,2021 | under NEWS Returns all salary deductions done in 2020

RK Swamy BBDO creates new TVC for EID Parry Posted on 05 Mar,2021 | under MARKETING To introducing SweetCare – a healthier low GI sugar

Dalda Vanaspati ropes in Sanjeev Kapoor Posted on 05 Mar,2021 | under MARKETING To feature in a series of video campaign #JaanchParakhLo

Adidas launches campaign with Manushi Chhillar, others Posted on 05 Mar,2021 | under MARKETING The ‘Watch Us Move’ campaign is designed to encourage women to move with an “absolute sense of freedom”

Approach Entertainment launches TVC for Go Spiritual Posted on 05 Mar,2021 | under MEDIA To create awareness about it’s spiritual & philanthropic activities

Option Designs partners with Singer India Posted on 05 Mar,2021 | under MARKETING Entrusted to carry forward Singer sewing machines 170 years of legacy

Globale Media launches new product for app marketers Posted on 05 Mar,2021 | under MEDIA Promises to revolutionise the way advertisers connect with users through their new technology

Das ka Dum with Dr Bhaskar Das | Two months have passed in 2021. How has it been so far for you? Posted on 04 Mar,2021 | under COLUMNS We are on the fourth day of the third month of the calendar. So we asked this question. Presenting Dr Bhaskar Das in the March 3 edition of Das ka Dum. Read on…