Deciphering Women’s Issues: A Dipstick by Erusaem Posted on 08 Mar,2021 | under MEDIA Highlights from a study conducted bu Erusaem, a market and media intelligence advisory, on issues concering women as discussed in media, combined with a quick questionnaire-based feedback from 200+ women respondents

Embassy Group celebrates Women’s Day with new video Posted on 08 Mar,2021 | under MARKETING Recognises achievements of women

SBI General Insurance campaigns for women Posted on 08 Mar,2021 | under MARKETING Fosters inclusion with #BringingWomenBackToWork

Cadbury Perk brings back Alia Bhatt Posted on 08 Mar,2021 | under MARKETING As brand ambassador to promote new mantra to ‘Take It Light’

Kotak Silk launches financial webinar for women Posted on 08 Mar,2021 | under MARKETING Eduseries informative series exclusively for women customers

Slice launches new TVC Posted on 08 Mar,2021 | under MARKETING With promise of being ‘Sabse Thick Sabse Tasty’

Mirchi features Kartik Aaryan for GradeUp campaign Posted on 08 Mar,2021 | under MARKETING The tagline is Sahi Prep Hai Toh Life Set Hai”

Das ka Dum with Dr Bhaskar Das | They say the good times have arrived in adspends. Yet, the values that the media is able to generate is much lesser. Can the really good times ever be back? Posted on 08 Mar,2021 | under COLUMNS No pun intended, may we add, as you read the question. Presenting Dr Bhaskar Das in the March 8 edition of Das ka Dum. Read on…

A Trillion-Dollar Digital Economy Beckons Posted on 08 Mar,2021 | under NEWS In an indirect way, the Assocham-Dialogue report challenges some of the current rules and regulations related to the telecom industry, writes Indrani Sen

R.Bangla to launch Sunday, March 7 Posted on 06 Mar,2021 | under NEWS The channel has hired over 300 employees in 60 days, notes a communique

State of the Trade Media: Pre-Crisis Alert Posted on 05 Mar,2021 | under COLUMNS B2B journalism doesn’t even have the excuse that it needs to cater to the lowest common denominator, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | It’s Women’s Day on Monday. What’s your view on the all the noise around the Day. Tokenism, when they we should be equally concerned about women through the year? Posted on 05 Mar,2021 | under COLUMNS For once, BD has agreed with us. Hurray! Jokes apart, this is an issue which we keep raising every year. So here it is once again. Presenting Dr Bhaskar Das in the March 5 edition of Das ka Dum. Read on…