Brands, don’t let FOMO drive your social media strategy Posted on 09 Mar,2021 | under BHUVI GUPTA What’s hot and happening today may be no longer relevant by the time one wakes up to applying it, writes Bhuvi Gupta

Ranjona Banerji: Media Control: Wrong Then, Wrong Now Posted on 09 Mar,2021 | under MxM JOURNALISM REVIEW Much as some journalists ranted and raved at The Caravan, the meat for the expose comes from the Government’s own report which was accessed by the magazine, writes Ranjona Banerji

Kantar Public appoints new CEO Posted on 09 Mar,2021 | under ADVERTISING Gaurav Sabharwal to be incharge of India and South Asia

Carat India appoints Ashish Singh Posted on 09 Mar,2021 | under ADVERTISING As VP – Planning, he will lead the agency’s digital mandate for North and East

Mirchi & Modicare collaborate to campaign for women Posted on 09 Mar,2021 | under MARKETING Mirchi has renamed its radio station from 98.3 to 98.Stree for the 10-day initiative

Greenply rolls out new TVC Posted on 09 Mar,2021 | under MARKETING Created by Ogilvy and directed by Shoojit Sircar

LinkedIn unveils global integrated campaign Posted on 09 Mar,2021 | under Digital Features pastry chef Pooja Dhingra from India

Ceat’s #UthaoSawalBadloKhayal campaign for IWD Posted on 09 Mar,2021 | under MARKETING As part of the campaign, Ceat released a digital video that highlights the need of change in the mind-set of the society on how it perceives women and their abilities

Das ka Dum with Dr Bhaskar Das | Everyone says digital is the way to go for legacy media. But then when they don’t see enough revenues in digital, they go back to pushing old media. What’s your view? Posted on 09 Mar,2021 | under COLUMNS Pertinent question, even if we are saying this ourselves. So let’s hear it from Dr Bhaskar Das in the March 9 edition of Das ka Dum. Read on…

Deciphering Women’s Issues: A Dipstick by Erusaem Posted on 08 Mar,2021 | under MEDIA Highlights from a study conducted bu Erusaem, a market and media intelligence advisory, on issues concering women as discussed in media, combined with a quick questionnaire-based feedback from 200+ women respondents

Embassy Group celebrates Women’s Day with new video Posted on 08 Mar,2021 | under MARKETING Recognises achievements of women

SBI General Insurance campaigns for women Posted on 08 Mar,2021 | under MARKETING Fosters inclusion with #BringingWomenBackToWork