10 Takeaways from the Ratings Scam Posted on 21 Jan,2021 | under MEDIA It’s basically ‘EgoGate’  or an ‘I-Am-Bigger-Than-You’ War, writes Pradyuman Maheshwari

Das ka Dum with Dr Bhaskar Das | It’s National Hugging Day today in the US and Canada? Do you think hugging is a good practice in these Covid times? Posted on 21 Jan,2021 | under COLUMNS ‘Kuch bhi’ question, nice answer. Let’s dive in to what Dr Bhaskar Das says in this Jan 22, 2021 edition of Das ka Dum. Read on…

Flipkart gets Ranbir & Alia for new campaign Posted on 21 Jan,2021 | under Digital ‘Wear The Next’ Fashion will use targeted communication for brand lovers, trendsetters and spotlight stealers

Edelman to promote California Pistas Posted on 21 Jan,2021 | under ADVERTISING Integrated mandate includes brand communications, influencer marketing, and creative and digital services

JSW Sports signs on Rishabh Pant Posted on 21 Jan,2021 | under NEWS The 23-year-old joins the JSW Sports athlete roster comprising India’s top Olympic talents

Club FM gets new identity Posted on 21 Jan,2021 | under MEDIA Fans have fun as actor Tovino Thomas sports new logo

PNB MetLife nets badminton enthusiasts Posted on 21 Jan,2021 | under NEWS More than 3,200 children attended the virtual event to hear champions such as PV Sindhu, Anup Sridhar and Ryan Fernando

IndiaFirst Life stresses on ‘Stress ko Karo Kill’ Posted on 21 Jan,2021 | under MARKETING With the campaign’s catchphrase – ‘Bhondu just chill’, the new social media campaign features actor Sanjay Mishra and highlights significance of opting for life insurance

Zee Entertainment appoints Nimisha Pandey to head originals for Zee5 Posted on 21 Jan,2021 | under MEDIA Appointment to further strengthen the integrated content team

Think Ink launches Think Talkies Posted on 20 Jan,2021 | under Digital The new division will focus on celebrity and film PR

Koo names Pitchfork Partners for comms Posted on 20 Jan,2021 | under ADVERTISING Pitchfork will help build rep through multi-channel outreach

Abhinav Tyagi is SVP-Marketing @ Urban Company Posted on 20 Jan,2021 | under NEWS Tyagi has worked with HUL in the past