Das ka Dum with Dr Bhaskar Das | Would you say Android users are missing out on life because they can’t embrace Clubhouse? Posted on 26 Feb,2021 | under COLUMNS A #JustLikeThat question. But we enjoyed BD’s response. He’s not just a Wizard with Words, but has his finger on all the right buttons in the lives of the GenZ-ers. Without any further ado, presenting Dr Bhaskar Das to our question in the Feb 26 edition of Das ka Dum. Read on…

M&E revenue to rebound 27% next fiscal Posted on 25 Feb,2021 | under MEDIA That is, after contracting ~26% this fiscal, notes a Crisil report thanks to strong balance sheets and liquidity to cushion credit profiles of larger players

Club Mahindra launches campaign to up travel Posted on 25 Feb,2021 | under ADVERTISING With the tagline ‘We Cover India. You Discover India’

Shruti Pushkarna: Why you shouldn’t call anyone blind or deaf? So what if it’s a pedestrian who jumps in front of your car… Posted on 25 Feb,2021 | under COLUMNS Persons with disabilities have been raging an eternal battle against stereotypes, misconceptions and inappropriate language, writes Shruti Pushkarna

Das ka Dum with Dr Bhaskar Das | Do you think it would be unfair on the fraternity to not hold an Abby Award this year, even if it’s virtual? Posted on 25 Feb,2021 | under COLUMNS The question is legitimate, but when we got the answer, we wondered why we asked for it. That’s Dr Bhaskar Das for you. Presenting the Feb 25 edition of Das ka Dum. Read on…

Dulux Paints rolls out new ad film Posted on 25 Feb,2021 | under MARKETING To further strengthen brand among consumers

Spice Money unveils first TVC Posted on 25 Feb,2021 | under MARKETING Sonu Sood made face of the brand

Airtel launches Airtel Ads Posted on 25 Feb,2021 | under MARKETING Enables brands to engage with over 320 mn quality customers

IAMAI seeks public consultation on OTT Posted on 25 Feb,2021 | under NEWS On draft government guidelines for OTT platforms

Ikea rolls out new campaign Posted on 24 Feb,2021 | under MARKETING The pitch is “Home Is where it all begins”

McDonald’s new campaign for North and East Posted on 24 Feb,2021 | under MARKETING Brings #MatchedByYou offerings for customers

Game on! Digital Gaming, we mean Posted on 24 Feb,2021 | under Digital It could well outgrow the music, film & TV sectors. In fact the Indian market is nearing the USD 1bn, according to an IAMAI & Ikigai Law report