LOOKBACK 2011

The Year in the News Media Posted on 30 Dec,2011 | under LOOKBACK 2011 We conclude our series of yearenders with a look at how good (and bad) 2011 has been for the newswallahs

[LOOKBACK 2011] People movements: some surprising, some not-so Posted on 29 Dec,2011 | under LOOKBACK 2011 Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief

[LOOKBACK 2011] Winsome wins Posted on 29 Dec,2011 | under LOOKBACK 2011 Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.

[LOOKBACK 2011] Middle India on overdrive Posted on 29 Dec,2011 | under LOOKBACK 2011 A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.

[LOOKBACK 2011] Top TV & Print Advertisers Posted on 28 Dec,2011 | under LOOKBACK 2011 Interestingly, while there would have been a dip in advertising spends in terms of value, advertising volume has in fact increased – and volume growth has been higher for print media.

[LOOKBACK 2011] What creative & media agencies won Posted on 28 Dec,2011 | under ADVERTISING Media agencies did well either globally or nationally but in the case of creative agencies, most national award winners have done well internationally too.

[LOOKBACK 2011] Filmwallahs dominate endorsements Posted on 28 Dec,2011 | under LOOKBACK 2011 76 percent endorsements are still done by film stars despite a 10 percent dip over the previous year.

[LOOKBACK 2011] The Year for GECs Posted on 28 Dec,2011 | under LOOKBACK 2011 The tough fight between the channels has definitely benefited the viewer, who gets to see differentiated content now. It is appointment viewing all the way – with viewers happily surfing.

The MxMIndia LookBacks for 2011 Posted on 28 Dec,2011 | under LOOKBACK 2011 The slowdown may be a dampner, but there’s some reason for cheer as 2011 comes to an end. All our yearerenders linked here.

[LOOKBACK 2011] The Year for News TV Posted on 28 Dec,2011 | under LOOKBACK 2011 Cricket was upstaged by Team Anna when it came to news channels.