ADASIA 2011

Debrief: Honda: No need for desi flavour Posted on 05 Jul,2012 | under ADASIA 2011 Wouldn’t it be better to go full-on on your Japanese lineage and expertise? As a bike purchaser, I would actually find that a lot more appealing

CNN & BBC top intnl channel viewership Posted on 23 May,2012 | under ADASIA 2011 The survey reveals that no international English news channel reaches more Indian viewers than CNN International and that BBC World News is the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30

AdAsia: Big Ideas in the Age of Now Posted on 04 Nov,2011 | under ADASIA 2011 For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

AdAsia: Indra Nooyi’s answer to uncertainty, creative adaptability Posted on 04 Nov,2011 | under ADASIA 2011 Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

AdAsia: Why market to women consumers? Posted on 04 Nov,2011 | under ADASIA 2011 Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

AdAsia wrap-up by Ajay Kakar: Memories from a distant past Posted on 04 Nov,2011 | under ADASIA 2011 AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

AdAsia: Exec Summary – what a day! Posted on 04 Nov,2011 | under ADASIA 2011 The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

Video Report: The ‘AdAsian’ experience Posted on 04 Nov,2011 | under ADASIA 2011 Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

The Anchor: 6 reasons why you can’t do without attending AdAsia 2011 Posted on 03 Nov,2011 | under ADASIA 2011 AdAsia a waste of time? Not, says this reader, emphatically.

AdAsia: Brand-building in a trust deficit world Posted on 03 Nov,2011 | under ADASIA 2011 How important is trust for a brand, and how can one build trust? These are some of the compelling questions that were discussed in AdAsia 2011.

Ad Asia: Acts, not Ads Posted on 03 Nov,2011 | under ADASIA 2011 Audiences today consume several media forms at the same time, and getting a message across is difficult. What is needed is acts and not ads.

AdAsia: India gets Contagious Posted on 03 Nov,2011 | under ADASIA 2011 Contagious comes to India along with its acclaimed magazine, hailed as a Bible among many in the industry.