Uncategorized

Change of guard at Omnicom Media Group India: Torie Henderson to lead from Singapore as Jasmin Sohrabji takes on global leadership role Posted on 13 Apr,2017 | under Uncategorized Henderson moves into the new role from her position as President, Global Account Management

Vodafone ad urges customers to ‘Make the most of now’ Posted on 12 Apr,2017 | under MARKETING The 360 degree campaign will create awareness about Vodafone SuperNetâ„¢ 4G – Data Strong Network through OOH, digital, and on-ground activations

Siyaram’s ‘New face of Linen’ in latest ad Posted on 12 Apr,2017 | under MARKETING Coined ‘The New Face of Linen’, the campaign showcases the company’s commitment to bring the best of fashion around the world to India

Indrani Sen: Will Ekam provide the missing links in digital measurement? Posted on 10 Apr,2017 | under COLUMNS In the digital age, we are getting bombarded by consumer-led demassification of media which is shrinking the value of the advertising budget, writes Indrani Sen

Idea Cellular extends partnership with Kings XI Punjab for the second year Posted on 06 Apr,2017 | under MARKETING Idea logo to feature on the back of the team jersey

Tarun Katial to join Zee. To continue helming RBN Posted on 05 Apr,2017 | under Uncategorized Katial, who completes over a decade with Reliance ADAG’s FM radio and television ventures, will oversee Essel Vision’s television and digital production activity

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant Posted on 30 Mar,2017 | under Uncategorized The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency

McCann wins big at Adfest, bags sole Grande for Nescafe Posted on 27 Mar,2017 | under Uncategorized McCann India bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category

Indrani Sen: FICCI-KPMG Report 2017: Scripting the Digital Decade Posted on 27 Mar,2017 | under ADVERTISING it will not be surprising if we find that the size of digital advertising revenue equalises the print advertising revenue even before 2021, writes Indrani Sen

NewsWar2017 Round#1: ‘David’ Arnab Goswami takes on ‘Goliath’ Times Now, Newshour-ishtyle! Posted on 23 Mar,2017 | under Uncategorized Meanwhile, Times Now scraps Magicbricks Now, unveils Mirror Now

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta Posted on 16 Mar,2017 | under Uncategorized While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO

Hotstar buys minority stake in Zapr. Will it kill independence of analytics firm? Posted on 07 Mar,2017 | under Uncategorized The two will collaborate to create audience segmentation and targeting that should boost Hotstar as an advertising medium