MxMIndia

Google launches digital ad scheme for SMEs Posted on 06 Sep,2012 | under Uncategorized Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India

Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie Posted on 04 Sep,2012 | under Uncategorized grabbed the ‘Media Agency of the Year’ title for the fifth consecutive time as Cadbury was ‘Media Client of the Year’

Viacom18 to build new ‘Rishtey’ in UK Posted on 31 Aug,2012 | under Uncategorized Viacom18 launches new FTA Hindi GEC ‘Rishtey’ in the UK

MxM Buzzer # 7 | Quiz on Taproot – Dentsu Posted on 31 Aug,2012 | under Uncategorized Presenting the seventh edition of MxM Buzzer where the focus is on Taproot – Dentsu

Bengal (paper) tigers set to roar Posted on 31 Aug,2012 | under MEDIA As the TOI challenges ABP on home turf, readers in West Bengal are sure to end up with the most mishti

Rahul Kansal: No shortcuts with TAPROOT! Posted on 30 Aug,2012 | under TAPROOT! BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both

TAPROOT! We will not mess with what’s working wonderfully: Rohit Ohri Posted on 30 Aug,2012 | under TAPROOT! Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country

TAPROOT! | What would make an entrepreneur sell? Posted on 30 Aug,2012 | under ADVERTISING With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out

NDTV, WPP trade statements yet again Posted on 28 Aug,2012 | under NDTV v/s TAM The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media.

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback Posted on 28 Aug,2012 | under Uncategorized The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions – static or moving alongside.

Jishnu Sen remembers Vinod Prabhakar Posted on 27 Aug,2012 | under Uncategorized Vinod Prabhakar (1967-2012) I have worked very closely with Vinod ever since I moved to Grey. I would say that he practically ran the place and was our strength. His ability to simplify a complicated problem and come out with […]

MxM Comment: Enough of trading charges. Industry needs to bring warring partners to the table Posted on 27 Aug,2012 | under NDTV v/s TAM With the war of words between NDTV and WPP never-ending, industry leaders must intervene… else the government will