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Club Penguin brings Coins For Change with Ryan Intnl Posted on 06 Dec,2012 | under Uncategorized Ryan International School is the first school to collaborate with the Coins For Change programme in India

Jaldi 5 with Venkatesh S, Magna Global: Unlikely that web advertising will take over traditional in next 5 yrs Posted on 05 Dec,2012 | under Uncategorized Having published the Magna Global forecast for adspends in 2013, we interviewed Venkatesh S, EVP and Director Intelligency Practice of the media intelligency and investment entity of IPG Mediabrands

Kaya announces launch of Skin Bar Posted on 05 Dec,2012 | under Uncategorized On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format

It’s Effie’s night! Posted on 04 Dec,2012 | under Uncategorized The Advertising Club’s Effie 2012 Awards will happen in Mumbai this evening

Dainik Bhaskar announces ‘Junior Editor’ Season 2 Posted on 04 Dec,2012 | under Uncategorized Dainik Bhaskar Group has announced the launch of Junior Editor II, aimed at building readership among the younger population

India ad revenues grew 2.6% in 2012: Magna Global. Forecast for 2013: 8.7% Posted on 03 Dec,2012 | under Uncategorized The internet grow at 31.2% in Inda, notes Magna Global’s annual ad forecast for the year 2013

Gautam Gambhir face of HT’s ‘You Read, They Learn’ Initiative Posted on 03 Dec,2012 | under Uncategorized YRTL is an ongoing initiative from Hindustan Times to help educate underprivileged children

Brand Impact of Facebook’s EdgeRank Algorithm Change: GroupM Next Posted on 03 Dec,2012 | under Uncategorized Facebook implemented significant changes to its EdgeRank algorithm earlier this fall. Analyses conducted across the Facebook pages of 25 brands by the GroupM Next Predictive Insights team in conjunction with M80, a GroupM-owned social media and community activation agency, reveals interesting results

FMCG brand extensions 5 times more successful than new launches: Nielsen study Posted on 29 Nov,2012 | under Uncategorized FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study

The Anchor: Lloyd Mathias on 5 reasons why corporates should not ignore the IPL Posted on 23 Nov,2012 | under Uncategorized Lloyd Mathias lists 5 reasons why corporates should not ignore the IPL

Signposts… November 22 Posted on 23 Nov,2012 | under Uncategorized Our daily feature ‘Signposts’ which as the name suggests will carry an assorted range of, ah, well, signposts

Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore Posted on 22 Nov,2012 | under Uncategorized PepsiCo bags IPL’s title sponsorship for the next 5 years at Rs 396.8 crore