Uncategorized
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Micromax 3.0 – the first global 360 degree campaign unveiled Posted on 19 Apr,2016 | under MARKETING On the back of its corporate, brand and product refresh, Micromax Informatics has launched its new 360 degree marketing campaign that articulates its new brand philosophy -‘Nuts. Guts. Glory’
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8 key trends for digital content consumption in India Posted on 23 Mar,2016 | under Uncategorized The focus in M&E boardrooms is now on content – entertainment and otherwise – is going to be consumed, reports EY highlighting the top trends
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Leo Burnett unveils new campaign for Maharaja Mac Posted on 23 Mar,2016 | under Uncategorized Watch McDonald’s consumers go through a familiarity test in the new campaign created by Leo Burnett
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Gulf Oil finds new football ally in ManU Posted on 15 Mar,2016 | under Uncategorized Company to leverage global tie-up with football club for enhance brand building
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PepsiCo gets back on pitch with 4-year deal, sponsor for all ODIs & Tests Posted on 19 Feb,2016 | under MARKETING The company signed a deal to this effect with the Board of Control for Cricket in India (BCCI) earlier this week
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Rajnigandha celebrates brand success in new campaign Posted on 19 Feb,2016 | under MARKETING The campaign embarks by releasing TVC followed by digital, outdoor and below the line (BTL) and POS medium
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Dear MxM by Jaisurya Das: Is it ok to offer discounts on bulk sales? Posted on 04 Feb,2016 | under Uncategorized Senior media professional and Contributing Editor MxMIndia Jaisurya Das responds to reader queries on career and personal issues
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Be the change You want to See with dna Posted on 25 Jan,2016 | under Uncategorized The daily announces an initiative to coincide with Republic Day tomorrow
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ASCI upholds complaints against 51 of 98 ads in Oct 2015 Posted on 30 Dec,2015 | under Uncategorized Of the 51 ads against which complaints were upheld, 16 belonged to the Personal and Healthcare category, followed by 19 in the Education category, 5 in Telecommunication and Broadband category and 11 from other categories
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DDB Mudra dreams up campaign for SBI home loans Posted on 24 Dec,2015 | under Uncategorized The new ad campaign for SBI targets aspiring young home owners
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‘What’s your Torapanti’, asks Camlin in latest campaign Posted on 09 Dec,2015 | under MARKETING The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin
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Nielsen’s India Book Market Report 2015 predicts double-digit growth Posted on 04 Dec,2015 | under MEDIA The report values Indian Book Market at INR739.7 billion by 2020 at CAGR of 19.3% over next five years