Uncategorized

Micromax 3.0 – the first global 360 degree campaign unveiled Posted on 19 Apr,2016 | under MARKETING On the back of its corporate, brand and product refresh, Micromax Informatics has launched its new 360 degree marketing campaign that articulates its new brand philosophy -‘Nuts. Guts. Glory’

8 key trends for digital content consumption in India Posted on 23 Mar,2016 | under Uncategorized The focus in M&E boardrooms is now on content – entertainment and otherwise – is going to be consumed, reports EY highlighting the top trends

Leo Burnett unveils new campaign for Maharaja Mac Posted on 23 Mar,2016 | under Uncategorized Watch McDonald’s consumers go through a familiarity test in the new campaign created by Leo Burnett

Gulf Oil finds new football ally in ManU Posted on 15 Mar,2016 | under Uncategorized Company to leverage global tie-up with football club for enhance brand building

PepsiCo gets back on pitch with 4-year deal, sponsor for all ODIs & Tests Posted on 19 Feb,2016 | under MARKETING The company signed a deal to this effect with the Board of Control for Cricket in India (BCCI) earlier this week

Rajnigandha celebrates brand success in new campaign Posted on 19 Feb,2016 | under MARKETING The campaign embarks by releasing TVC followed by digital, outdoor and below the line (BTL) and POS medium

Dear MxM by Jaisurya Das: Is it ok to offer discounts on bulk sales? Posted on 04 Feb,2016 | under Uncategorized Senior media professional and Contributing Editor MxMIndia Jaisurya Das responds to reader queries on career and personal issues

Be the change You want to See with dna Posted on 25 Jan,2016 | under Uncategorized The daily announces an initiative to coincide with Republic Day tomorrow

ASCI upholds complaints against 51 of 98 ads in Oct 2015 Posted on 30 Dec,2015 | under Uncategorized Of the 51 ads against which complaints were upheld, 16 belonged to the Personal and Healthcare category, followed by 19 in the Education category, 5 in Telecommunication and Broadband category and 11 from other categories

DDB Mudra dreams up campaign for SBI home loans Posted on 24 Dec,2015 | under Uncategorized The new ad campaign for SBI targets aspiring young home owners

‘What’s your Torapanti’, asks Camlin in latest campaign Posted on 09 Dec,2015 | under MARKETING The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin

Nielsen’s India Book Market Report 2015 predicts double-digit growth Posted on 04 Dec,2015 | under MEDIA The report values Indian Book Market at INR739.7 billion by 2020 at CAGR of 19.3% over next five years