GOAFEST 2012

@Goafest, Taproot emerges tall. And how!

@Goafest, Taproot emerges tall. And how! Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small… more

We hope digital could translate into more benefits to clients: Ajay Chandwani

We hope digital could translate into more benefits to clients: Ajay Chandwani Digital is the flavour of the year, it is because digital is a new medium, [more]

Goafest 2012: Innovation is the magic of ideas: Tim Love

Goafest 2012: Innovation is the magic of ideas: Tim Love Mr Love talked about how language is a technology and how we have underestimated the [more]

Need for industry leaders to deliberate on biz of advertising: Sam Balsara

Need for industry leaders to deliberate on biz of advertising: Sam Balsara The original idea of a business conclave is for a few industry leaders to sit [more]

Don't ignore TV & print: Joy Chakraborthy

Don’t ignore TV & print: Joy Chakraborthy They should have got some speakers from television and print too, as they need to [more]

Special to MxM: Shashi Sinha on Day 2

Special to MxM: Shashi Sinha on Day 2 So while the focus till now was to get the event going, the plan going [more]

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Goafest 2012: Creativity plus content, the Coca-Cola way Mr Mildenhall also explained how a brand must encourage its consumers to express their stories [more]

Need for industry leaders to deliberate on biz of advertising: Sam Balsara

Need for industry leaders to deliberate on biz of advertising: Sam Balsara The original idea of a business conclave is for a few industry leaders to sit [more]

Special to MxM: Shashi Sinha on Day 2

Special to MxM: Shashi Sinha on Day 2 So while the focus till now was to get the event going, the plan going [more]

Don't ignore TV & print: Joy Chakraborthy

Don’t ignore TV & print: Joy Chakraborthy They should have got some speakers from television and print too, as they need to [more]

Goafest 2012: Innovation is the magic of ideas: Tim Love

Goafest 2012: Innovation is the magic of ideas: Tim Love Mr Love talked about how language is a technology and how we have underestimated the [more]

Goafest 2012: Net better RoI with online video ads: Lucas Watson

Goafest 2012: Net better RoI with online video ads: Lucas Watson Start a video advertising campaign online, and you will be surprised to find how people [more]