NDTV v/s TAM

NDTV, WPP trade statements yet again The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media. more

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study more

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FCB Ulka gets Project Streedhan to raise awareness on anaemia among women The campaign help bring about attention to large scale incidence of anaemia among urban women [more]

LOOKBACK 2012

LookBack 2012: Speaking of Which

LookBack 2012: Speaking of Which What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of [more]

BY INVITATION

By Invitation | Prabhakar Mundkur: Rediffusion - Never too late?

By Invitation | Prabhakar Mundkur: Rediffusion – Never too late? Sandeep Goyal can hardly be underestimated. His aggressive business stance is well-known.  As is his [more]

By Invitation | Why it's so important to get agency relationships right and how to do it: Sandeep Khewle, CEO, FirmDecisions India

By Invitation | Why it’s so important to get agency relationships right and how to do it: Sandeep Khewle, CEO, FirmDecisions India Advertisers should strive to make all of their agency relationships work hardest for them, in [more]