SPECIALS

Glory days again for Abby: Ajay Kakar Posted on 16 Mar,2018 | under ADVERTISING A freewheeling interview with the Awards Governing Council chairperson who has taken the key steps of reducing number of categories & setting up a winner jury

Bigger, brighter Goafest 2018: Ashish Bhasin Posted on 13 Mar,2018 | under GOAFEST2018 With less than a month to go for Goafest 2018, the organising committee chairperson speaks on why this year’s edition may be the best held thus far…

Goafest 2018 announces the National Geographic Green Award Posted on 05 Mar,2018 | under Awards The channel is the Green Partner for the 13th edition of the festival

Goafest 2018 on April 5-7 Posted on 20 Dec,2017 | under GOAFEST2018 Ashish Bhasin, Vice President of Advertising Agencies Association of India (AAAI)to chair the apex media and entertainment industry event while Ajay Kakar to head the Awards Governing Council

Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM Posted on 08 Dec,2017 | under BTL BAATEIN In the first of the third series of BTL Baatein, we bring you an interview with Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India.

BTL Baatein with Ahmed Rahimtoola, Allied Blenders and Distillers… Powered by VISCOMM Posted on 19 May,2017 | under BTL BAATEIN In this edition of BTL Baatein Ahmed Rahimtoola, VP-Marketing, Allied Blenders and Distillers talks about how BTL form a critical part of his overall marketing plan

BTL Baatein with Nishank Joshi, Nexus Malls… Powered by VISCOMM Posted on 05 May,2017 | under BTL BAATEIN BTL is not only a great way for promoting the mall’s brand and get in footfalls but also to generate revenue from brands across the year, says Nishank Joshi – Chief Marketing Officer, Nexus Malls

BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM Posted on 12 Apr,2017 | under BTL BAATEIN In this edition of BTL Baatein, we speak to Sandeep Jajoo, VP Product & Marketing, Hathway Digital

BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM Posted on 31 Mar,2017 | under BTL BAATEIN When you target a particular fragment of the market, BTL becomes inevitable, writes Ravi Rai, General Manager, Novotel Vishakhapatnam

BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries Posted on 24 Mar,2017 | under BTL BAATEIN BTL is a must to increase consumer engagement and measurability, says Amitabh Dikshit, Head Appliances, Eveready Industries India Ltd in an all-new season of BTL Baatein… powered by VISCOMM

BTL Baatein: Shirish Deshpande, Pan India Paryatan Pvt. Ltd… powered by VISCOMM Posted on 10 Feb,2017 | under BTL BAATEIN Your demographic has to be very focused and only then you can select the activity, says Shirish Deshpande Chief Executive Officer of Pan India ParyatanPvt. Ltd in BTL Baatein… powered by VISCOMM

BTL Baatein with Abraham Alapatt, Thomas Cook… Powered by VISCOMM Posted on 03 Feb,2017 | under BTL BAATEIN BTL is absolutely necessary for the brand to engage with the audience on ground, says Abraham Alapatt, Chief Innovation Officer and Head – Marketing & Service Quality at Thomas Cook India Ltd