SIDDHARTHA MUKHERJEE

Siddhartha Mukherjee: Can Social Media Analytics divert or delay Suicidal Tendencies? Posted on 18 Feb,2021 | under COLUMNS The world of social media uses sharp technologies, analytics and research to precisely track, understand and leverage individual common man’s up sides – dreams, happiness, and aspirations, writes Siddhartha Mukherjee

Siddhartha Mukherjee: Bangalore & Hyderabad catalysing change in Brand Research & Analytics Posted on 04 Feb,2021 | under COLUMNS The two cities are today dotted with many homegrown and international service providers , writes Siddhartha Mukherjee

Siddhartha Mukherjee: Media Debate on Media Research will puncture the future of syndicated studies Posted on 07 Jan,2021 | under COLUMNS Media stories dismissing organisations, individuals and processes along with use of words or phrases that suggest rigging, scam, etc. quite certainly will send a disturbing message within existing or prospective respondent individuals across Indian households, writes Siddhartha Mukherjee

PR & CorpComm upheld India Inc’s buoyancy in 2020 Posted on 24 Dec,2020 | under COLUMNS Take a bow, writes Siddhartha Mukherjee

Siddhartha Mukherjee: Thought Leadership: A Game Changer Posted on 10 Dec,2020 | under COLUMNS he health of an organisation’s balance sheet is directly linked with the state of that organisation’s thought leadership, writes Siddhartha Mukherjee

Siddhartha Mukherjee: PR can be the SuperHero during ad hiatus Posted on 12 Nov,2020 | under COLUMNS By Siddhartha Mukherjee   The reality is that businesses or corporate or product brands cannot afford to advertise round the year. Due to reasons such budgets, inflation, etc, sustaining ad push (digital or traditional) through the year is not practically […]

Siddhartha Mukherjee: PR is not a subject but a convergence point Posted on 22 Oct,2020 | under COLUMNS The value that Public Relations can actually bring into the boardroom is not comprehended well, writes Siddhartha Mukherjee

Siddhartha Mukherjee: PR Firms should grow Better & Faster Posted on 08 Oct,2020 | under COLUMNS What is needed is to revamp the age-old thinking, writes Siddhartha Mukherjee

Siddhartha Mukherjee: PR Measurement – Huge Gap in Desired v/s Achieved Posted on 24 Sep,2020 | under COLUMNS The discussion on the Desired versus Achieved gap comes into account when we look at the progress of industry’s transition from PR Monitoring to Measurement, writes Siddhartha Mukherjee

Siddhartha Mukherjee: Junk the Media List for Effective PR Posted on 10 Sep,2020 | under COLUMNS Every time I hear ‘Please send me the Media List’, my heart misses a beat, writes Siddhartha Mukherjee

Siddhartha Mukherjee: Do corporates really carve out separate budget for PR? Posted on 27 Aug,2020 | under COLUMNS The much-used ornament of ‘PR for PR’ campaign by various leaders is in a limbo, writes Siddhartha Mukherjee

Siddhartha Mukherjee: Owned Media is emerging as a Dark Horse Posted on 13 Aug,2020 | under COLUMNS The Covid disruption is redirecting the brand owner’s past obsession with paid and earned towards owned platforms, writes Siddhartha Mukherjee