PR ETC

Amith Prabhu: Has Public Relations lost its credibility? Posted on 16 Mar,2015 | under PR Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu

Amith Prabhu on Vinod Mehta: They don’t make editors like him anymore Posted on 09 Mar,2015 | under PR Though Outlook was owned by a corporate house and had a style that was not very much liked by right-wingers, it definitely brought in a freshness to journalism, writes Amith Prabhu

Amith Prabhu: The art of Public Relations is changing Posted on 02 Mar,2015 | under PR Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

Amith Prabhu: 30 under 30 and what they need to do Posted on 16 Feb,2015 | under PR How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu

#AAPHEW! | Amith Prabhu: Another election where Public Relations won Posted on 11 Feb,2015 | under MEDIA They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)…

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders Posted on 09 Feb,2015 | under PR While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu

Amith Prabhu: The PR Business in India needs a school of its own Posted on 02 Feb,2015 | under PR Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu

Amith Prabhu: 15 people to watch out for in 2015 Posted on 27 Jan,2015 | under PR A list of 15 people in consultancies and in-house in organisations to watch out for in 2015, by Amith Prabhu

Amith Prabhu: Time for real Reputation Management professionals in Politics Posted on 19 Jan,2015 | under PR Political communications is tricky and at the same time it can also be a straight forward business, writes Amith Prabhu

Amith Prabhu: 15 things we need to see in a PR Institute in 2015 Posted on 12 Jan,2015 | under PR India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu

Amith Prabhu: Public Communications and Public Reputation – Perspectives for 2015 Posted on 05 Jan,2015 | under PR Starting now on, more CEOs will embrace social media to use it as a tool to communicate with stakeholders with Twitter being the preferred social network of corporate leaders, writes Amith Prabhu

Amith Prabhu: Fourteen must reads in 2014 Posted on 29 Dec,2014 | under PR A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu