PR ETC

Amith Prabhu: When will there be a Cannes Lion Grand Prix for PR, by PR and of PR? Posted on 29 Jun,2015 | under PR There should be two sub-categories within the PR category. One for work created and therefore entered by PR firms and the other for work created and therefore entered by ad agencies, writes Amith Prabhu

Amith Prabhu: 10 on 10 for the Modi govt on PR, but… Posted on 01 Jun,2015 | under PR … Public Relations can be sustainable for the doers. And doers show in the first 100 to 200 days, writes Amith Prabhu

Amith Prabhu: If Public Relations cannot be measured, then what can be? Posted on 25 May,2015 | under PR While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

Amith Prabhu: To understand PR better, learn the definition of a religion Posted on 18 May,2015 | under PR Public Relations is the umbrella under which different outreach to stakeholders takes place, writes Amith Prabhu

Amith Prabhu: Three men who made news in interesting ways last week Posted on 11 May,2015 | under PR The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations

Amith Prabhu: Independent PR Firms are no different from holding company-owned firms Posted on 04 May,2015 | under PR Independence is really a state of mind, writes Amith Prabhu

Amith Prabhu: Our biggest PR campaign would be a display of discipline Posted on 27 Apr,2015 | under PR Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu

Amith Prabhu: Why PR is never going to get its due for a long time? Posted on 20 Apr,2015 | under PR When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu

Amith Prabhu: Which are the good PR firms? Posted on 13 Apr,2015 | under PR While there are a few bright sparks that enter the profession every year a large number of entrants lack basic understanding of the business

Amith Prabhu: The Aam Aadmi Party just did business Posted on 06 Apr,2015 | under PR The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

Amith Prabhu: Freedom of Speech and its implications Posted on 30 Mar,2015 | under PR Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

Amith Prabhu: Where’s the Seat at the table? Posted on 23 Mar,2015 | under PR How many communications heads have made attempts to earn the seat at the table by acquiring a business qualification or being able to contribute to the bottomline, asks Amith Prabhu