PR ETC

Amith Prabhu: Public Relations learnings from the week that was Posted on 19 Oct,2015 | under PR The Sudheendra Kulkarni episode and the launch of Piyush Pandey’s memoirs are events from last week that that Public Relations is about common sense, clear purpose and creating stories, comments Amith Prabhu

Amith Prabhu: The Pirate’s Manifesto Posted on 12 Oct,2015 | under PR I hope each of us will be embrace it with passion and make it our individual war cry and code, writes Amith Prabhu on a manifesto for communications professionals

Amith Prabhu: A Praxis like no other Posted on 28 Sep,2015 | under PR And with this edition every PR firm from among the Top 30 has witnessed at least one of the four summits, writes Amith Prabhu

Amith Prabhu: 21 steps to a bloody good event Posted on 07 Sep,2015 | under PR A ready reckoner for any PR professional who wishes to get a grip on event management and all that goes into it

Amith Prabhu: Where is our talent coming from? Posted on 31 Aug,2015 | under PR The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

Amith Prabhu: PR is not changing. We are! Posted on 24 Aug,2015 | under PR Only when there is complete clarity among the fraternity on what each term stands for, we can say PR is changing, writes Amith Prabhu

Amith Prabhu: Liberation is what we need! Posted on 17 Aug,2015 | under PR ETC Three incidents in a span of 10 hours in three cities make Amith Prabhu wonder where is the value system that takes us towards complete freedom

Amith Prabhu: The season of PR events is here! Posted on 10 Aug,2015 | under PR India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu

Amith Prabhu: The Public Relations person par excellence Posted on 03 Aug,2015 | under PR The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu

Amith Prabhu: 10 steps to being better PR professionals Posted on 27 Jul,2015 | under PR ETC A few pointers that can help the good to become better in the professional environment, from Amith Prabhu

Amith Prabhu: New age brands that have built themselves using smart Public Relations Posted on 13 Jul,2015 | under PR When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

Amith Prabhu: Pot Pourri from the world of Public Relations Posted on 06 Jul,2015 | under PR Holding group by a PR professional, cancelled media conferences, a client’s blog welcoming a new PR firm… Amith Prabhu puts together six observations from the first six months of 2015